Zooppa

That’s a genial idea! What more simple than using an everyday habit to spread a brand? A lot of costumers flood every week in discos or clubs: at the exit, all of them go home with a stamp on their hands. How can we use an everyday habit to make ads in other situations?

Director: Lagardère Publicité Scene-shifter: Agence La Chose November 29th, Emma is back. How has Paul known that Emma is just coming back today? Well, as we suggested yesterday Paul is not a real Paul… Nobody says that Paul doesn’t exist but on Paul’s blog is clearly written: “we can offer you the same that we’ve [...]

Zooppa and Firebrand: the article underlines two different models of advertising, Firebrand as top-down approach and Zooppa as bottom-up approach.

Here we are, dear Zooppers! We are  ready to launch this new  enterprise! We have already spoken about this before, but we have waited the right time (and the new release of our pages). And this is the right time!! Join it and let our platform become known to the companies you are in touch with. [...]

Paris seems upside down because of Emma. We don’t know who Emma is nor we know who Paul is. Actually it seems nobody knows who Emma and Paul are, but everybody knows that Paul loves her. Funny, isn’t it? It reminds us our Love Affairs Contest, do you remember? In this case, Paul started on [...]

Hi-tech life presents Zooppa business model and explains the chance brands and users have to get in touch each other.

Where do original come from? We’re always surrounded by thousandths of inputs and signals but most of them are just waving. Sometimes there is something really new but it’s just a flash which has already become standard while it is still spreading. Taking a breath out of the ordinary lines could be important not only [...]

Zooppa doesn’t want to loose the chance to offer you, dear Zooppers, the opportunity to collaborate more and more. From today, in fact, it’s possible to use other users concepts to make not only Videos, but also Radio and Print Ads. A Team Bonus is offered as a prize for all the different kinds of [...]

Hi everybody, what do you think about interactive advertise? Surfing around the net we’ve found a lot of links leading to interesting examples of interactive ads. The funniest is the one in which they try to convince costumers about the real origin of Vodka (or, we should write, Wodka!). There’s also a company which seems [...]

Have you heard about the Shanghainese (and Chinese in general) system to enjoy time while moving from a place to another? It works in the subways lines but also in the busses and – why not?- on the lifts and on the taxies! In few minutes you’ll be warned about cultural events in the city, [...]