Zooppa

Influencer marketing is a powerful form of relationship marketing. Steve Ziemba from the Word of Mouth Marketing Association (WOMMA) takes you through the basics with this fun case study – Josh My Influencer Moments Whether I am at a non-industry function or a local neighborhood event, when the “what do you do” question comes up, [...]

While we might wish for bottomless wells of creativity, even the most revolutionary artists and thinkers get stuck. Dali developed a system to capture dreams, Hemingway wrote every morning (rain or shine, intoxicated or sober), Hunter Thompson re-wrote entire books. Each had a way to get inspired. We will explore many of these strategies to [...]

Today’s consumers are exposed to a whirlwind of marketing campaigns – via the Internet, social media channels and e-mail, not to mention all of the advertising mediums that don’t fit neatly onto a computer or mobile phone. With each campaign, a company is working to further define its brand and differentiate itself from the competition. [...]

Kirk Mastin is moving on from Zooppa, and will be handing over the mantle of community manager to Josh Barnes. Check out the video introduction.

I cut my teeth in the Internet world as a salesman for Go2Net. No, not Goatnet.com or Goto.com – Go2Net. We had a great management team in Russ Horowitz and John Keister. One lesson they taught me was that anyone in business can give 90%- it is very hard to give 100%. But putting out [...]

For young inspired film makers, choosing the right film school is a tough decision. Where do you start? Many of us will start looking at community colleges or universities that offer a film or production major in hopes that we will make the right connections and shoot a spectacular film. Unfortunately the entertainment industry is tough [...]

Zooppa is asking for high-def and high quality videos for the Pillsbury contest and thought it only fitting we let you know what we think makes a great commercial.  Here is a list of the top five elements a high quality commercial should have: 1. Check the Sound: Nothing spoils a good commercial like poor [...]

Even if you didn’t watch the Superbowl, you probably know about Google’s Parisian Love ad. Google’s ad wasn’t flashy or shocking- it was simple love story told through screen shots of Google’s search service. Some advertising pundits have suggested that the Google ad was a direct response to threats from Microsoft’s Bing search service. …but [...]

I read this interesting post at Sparxoo and thought I would share it with the Zooppa community. I’m always looking for ways to promote myself, and social media can be awesome. These tips may help YOU promote yourself! -Kirk Using LinkedIn & Twitter to Build a Digital Reputation by Sparxoo, a digital marketing and branding [...]

As we were reviewing the entries to our recent Zooppa video contest I was thinking a lot about the video competitions I had entered during the 80’s and 90’s. These competitions were usually run for professionals and awarded for creativity and technical skills such as lighting or editing. There were no awards for meeting the [...]