Zooppa

Tough decision on the Go Daddy competition. There were some really, really great entries. I don’t think we’ve ever had a contest where we’ve laughed as much at the entries. The entries were all over the board. Many users riffed on Go Daddy’s tried and true voluptuous chicks theme- most used a decidedly tongue-in-cheek parody [...]

Do you remember those cute ads for Lots O Hugging Bear from the 80’s? If you don’t, it may be that you’re too young. If you do remember them, it may be that you’re too old…because they never happened. In a clever viral ad campaign for the upcoming movie Toy Story 3, Pixar is seeding [...]

Back in March, I made a post about Google’s “Parisian Love” ad. The ad had spawned parodies that went viral, making up a quarter of the high profile Superbowl ads’ views on YouTube. In this post, I posed the question, “was it possible those clever marketers at Google had intentionally created an ad they thought [...]

Eric Sherman has been a directing and production consultant to Universal Studios, Paramount Pictures and The Mount Company and has worked with several of Hollywood’s leading writers, producers and directors, successfully ensuring on-time and on-budget feature film delivery. In addition to his work with the studios, Eric has directed and produced numerous feature films, documentaries, [...]

Largest Source of User-generated Advertising Partners with World’s Largest Newsstand, Zinio, for “Read What You Like” Competition SEATTLE − April 8, 2010 − Zooppa, the world’s largest source of user-generated advertising, is proud to announce its partnership with Zinio, the world’s largest newsstand, to launch a crowdsourced advertising competition. Zinio joins a circle of top [...]

Tyler Barnard is the co-founder of Zeitgeist Studios- an online forum for associating with creative companies and individuals throughout the world. Zeitgeist Studios is a collective made up of architects, artist, musicians, writers, builders, and more, each sharing ideas, designs and projects. As many Zooppers work in teams from time to time, I invited Tyler [...]

Jared Cicon, aka the Video Contest King, wrote a review of the Zooppa platform on his blog. Jared is well known for not pulling any punches when it comes to the video contest field – his opinion can move mountains in the video contest realm. It took one well-constructed, well-placed email from the Video Contest [...]

Zooppa received a deluge of high-profile press over the weekend, including articles in Advertising Age, Media Post and Earth Times, and a mention in the New York Times. The articles revolve around the Pause to Support a Cause campaign which closed earlier in February. The Pause campaign brought a team of influential advertising, marketing & [...]

Last week, the Haiti competition closed, and I want to thank everyone who participated in this campaign. When disaster broke in Haiti, the Zooppa community found themselves in the same position of millions of people around the world. We wanted to help, but felt helpless to do so. The Zooppa community members who made up [...]

Andy Spyrison is a seasoned advertising industry vet who knows a thing or two about creating for brands. Today Andy is sharing his thoughts with the Zooppa community on the advertising concept of “misdirection”. Learn & Enjoy! -Josh Hope you had a fun April Fools’ Day! In the spirit of the holiday, I thought this [...]