2011: An Even Bigger Year for Social Video Advertising?

These numbers have been out for a couple of weeks, but they’re worth revisiting as marketers begin to execute their 2011 plans.

According to research done by Internet video analytics firm Visible Measures, activity in the social video advertising space exploded in 2010, prompting this article by MediaPost to herald 2010 as “the year social video arrived”.

By the numbers…

…which translates to:

– More the double increase in the number of brands active in social video advertising

– 180% increase in social video ad campaigns

– 3.3 jump in social video ad views

– Nearly triple the amount of social video ad comments

And to think that most of these numbers can be summed up in four words: “I’m on a horse.”

Old Spice was the clear winner in last year’s social video success with their “The Man Your Man Could Smell Like” and subsequent “Responses” campaigns with Wieden Kennedy.  Certainly, their keen social video sensibility helped W+K earn their 2010 “Agency of the Year” accolade from Adweek.

We also heard of significant success with Pepto’s Tummy Time campaign, a series of videos featuring comedy actor Ken Jeong from Community:

Here at Zooppa, “the crowd” has also managed to generate some impressive social videos over the last few years.

Rap Around the World” by Zooppa member joshinthebox for webtel.mobi:

World Wide Wow” by Zooppa member babele for Google Italy:

While it may be sourced in a variety of ways – through big name agencies, high-profile celebrities or the “wisdom of the crowd” – social video advertising is year to stay in 2011.  Now we just have to wait if its explosive metrics growth will keep pace in the New Year.

Meme E

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