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American Chemistry Council Launches “From Chemistry to Energy” Video Contest [Press Release]

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Trade Association offers $10,000 for first prize, asks video makers to illustrate important links between chemistry and energy

Seattle, Dec. 14, 2011 (GLOBE NEWSWIRE) — Zooppa, the leading source of user-generated advertising, and the American Chemistry Council (ACC), an association of leading companies engaged in the business of chemistry, have launched a new video contest, “From Chemistry to Energy.”

The contest is designed to educate Americans on how chemistry is creating energy solutions for a strong, secure and sustainable future. It asks contest participants to create a video 1 to 4 minutes long that demonstrates how chemistry enables the United States to produce energy, use it more efficiently, and reuse it wisely while helping to create jobs and grow the economy.

“When people think about energy, they don’t automatically connect it with chemistry, despite the fact that one isn’t possible without the other,” said Ryan Baldwin, communications manager at ACC. “Chemistry has made it possible for America to tap into our natural gas reserves, as well as use and reuse energy in more efficient and sustainable ways. We look forward to seeing some of the creative visuals and approaches through which the Zooppa community chooses to tell this story.”

Films should weave energy production, use and reuse together into one compelling narrative. For example, a video maker might begin with the shale gas revolution and how chemistry is leveraging new natural gas supplies to support new economic growth and jobs, and then illustrate Americans using interesting chemistry-driven products to save energy and complete the energy life-cycle with the innovation behind energy recovery.

The entry deadline is January 23, 2012. Videos will be judged on production value, message delivery, originality and scientific accuracy.

Prizes are as follows:

1st Place: $10,000

2nd Place: $4,000

3rd Place: $2,000

4th Place: $1,000

5th to 10th Place: $500

“Achieving energy security is an important issue in the U.S. and across the globe, and we’re happy to play a role in telling this story,” said Wil Merritt, CEO, Zooppa. “It’s a new and unique topic for our community and we look forward to seeing our members explore it in powerful and imaginative ways.”

Additional details on the contest, as well as background on the role of chemistry in energy can be found here: http://zooppa.com/chemistry.

About Zooppa

Zooppa is the world’s leading source of user-generated advertising. With a creative community of over 128,000 members, Zooppa has worked with global brands like Siemens, Samsung, AT&T, Nike and Google and agencies like BBDO, MindShare and Razorfish to produce fresh and fun creative ads. Beyond content, Zooppa’s innovative model of social crowdsourcing offers brands and agencies a cost-effective, strategic approach to engage consumers, build online word-of-mouth and gain customer insights.

About the American Chemical Council

The American Chemistry Council (ACC) represents the leading companies engaged in the business of chemistry. ACC members apply the science of chemistry to make innovative products and services that make people’s lives better, healthier and safer. ACC is committed to improved environmental, health and safety performance through Responsible Care®, common sense advocacy designed to address major public policy issues, and health and environmental research and product testing. The business of chemistry is a $720 billion enterprise and a key element of the nation’s economy. It is one of the nation’s largest exporters, accounting for ten cents out of every dollar in U.S. exports. Chemistry companies are among the largest investors in research and development. Safety and security have always been primary concerns of ACC members, and they have intensified their efforts, working closely with government agencies to improve security and to defend against any threat to the nation’s critical infrastructure.

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