Author Archives: Stephanie V

What does your costume say about you? A scientific analysis with help from Zooppa’ Winners Circle

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    Costumes communicate a lot in a scene. When paired with a particular setting, it tells you almost everything you need about what's going on. Where is the character? How are they feeling? What is their personality? Wearing pajamas on a couch: sick day? early morning? or maybe they’re having a really, really bad day. Wearing a suit at a restaurant: formal affair? a date? or business meeting? When you only have 30 seconds, every piece Read more [...]

Google+ Your Business

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I’m torn. Really, I am. On the one hand there’s Forbes, declaring “Google+ is Doomed”. On the other, Wired is telling me “Why Google+ Pages (Will) Beat Facebook. And Twitter.” It hasn't taken off as a social network... yet. Will Google find social success through business pages? And if so, should filmmakers join in on the fun? As a small-business tool, Google+ has a lot going for it.  For one, members can connect via intuitive video chat, so your Read more [...]

Weekly Digest – November 11

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      Welcome to the Weekly Digest, a report that's #longerthankimsmarriage. Every we post all of your Zooppa updates in one place – important upcoming dates, recent contest launches, winners’ announcements and more!   Upcoming Dates: BetFair Extended to December 5th! Grab a British buddy and make a goofy, energetic video about terrible ways to bet. The best part? Betfair is invented now, so we don’t have to use those terrible Read more [...]

Crowdsourcing Makes Things Fun for Everyone

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    We advertise ourselves as “crowdsourced video advertising.” But what exactly does “crowdsourcing” mean? It’s not even recognized by Microsoft Word, which means while typing this blog post I have to actually re-read the words to make sure they’re spelled correctly.   According to the most reliable of Internet sources, Wikipedia, “Crowdsourcing is the act of sourcing tasks traditionally performed by specific individuals Read more [...]

Zooppa Continues Building Ecosystem [Press Release]

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Latest partners add community and company exposure SEATTLE, WA, Nov. 7, 2011 (GLOBE NEWSWIRE) -- Zooppa, the leading source of user-generated advertising, has added several significant partners in recent weeks, giving the company and its contributors added exposure in important communities, including film, TV and games.New partners include Digital-Tutors, Ex’pression College for the Digital Arts, the London International Documentary Festival, Read more [...]

How to NOT Win on Zooppa

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  Get your Entry Disqualified in Three Easy Steps: 1. Don’t Follow the Brief Briefs are very important to us. We spend a lot of time going back and forth with the client to make sure that each punctuation mark is sending the right message of what they want. Unfortunately, even though you have an endless pot of gold of brilliant, amazing ideas on how best to advertise a restaurant, not all of them are going to fit with the brief. So if we ask for Read more [...]

Zooppa vs. Mad Men

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People always ask about the glamorous lives we lead here at Zooppa. We tell them it’s a lot like Mad Men -- just without the adultery, heavy drinking, or suave style. But don't take our word for it. Here's how we stack up against Madison Avenue in seven key areas: It's What We Do Mad Men Zooppa Dynamic employees At Sterling Cooper, Don Draper has a mysterious past At Zooppa, everyone has a mysterious past Indulgent lifestyle Treat Read more [...]

Six Novels for NaNoWriMo

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  Tired of making films? Need a new hobby that involves less social interaction with actor-types? Tuesday kicked off National Novel Writing Month, affectionately referred to as NaNoWriMo by participants who set out to complete a 50,000 word rough draft of a novel by December 1st. NaNoWriMo is just one project of The Office of Letters and Light which works to encourage creativity in people everywhere. Nothing sparks inspiration like an impossibly high bar. Read more [...]

Guest Blog Post by Joel Levinson, AKA: HappyJoel

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    It's hard to know what's going to win a video contest. For those of us who have entered many or have been doing it for years (I think I'm probably somewhere around 175-200 videos made and contests entered, if not more), there will be times when you put together what you are sure is the most hilarious, brilliant entry imaginable, only to lose to something that is clearly inferior (at least in your own biased eyes.) But if you keep at it, you will Read more [...]

Weekly Digest – November 4!

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      Welcome to the Weekly Digest, the reason you only visit our blog once a week. Every we post all of your Zooppa updates in one place – important upcoming dates, recent contest launches, winners’ announcements and more!   Contest Announcements: MyCube – Connect With Your Passion MyCube is a new social network that helps you find other people who share your passions. Have an outrageous collection of Mexican jumping beans? Read more [...]