Clever? Yes. Infuriating? Yes.
The video made the #1 Trending list on YouTube the day it was uploaded. Creative, hilarious, genius, yet infuriating, Burger King released this ad for their Whopper, and chaos ensued.
Ever since the launch of voice activated devices, people have found that sometimes their TV will interact with their smartphones, or in this case, their Google Home. The ad triggered Google devices to recite Wikipedia’s definition of a Whopper, which Burger King altered the definition on Wikipedia before it was launched.
Just hours after the ad was launched, Google stopped the ad from triggering a response on their devices. This comes after people had already decided to change the Whopper Wikipedia page, which anyone is free to edit. Before the ad launched, the Wikipedia page had said, “The Whopper sandwich is the signature hamburger product sold by the international fast-food restaurant chain Burger King and its Australian franchise Hungry Jack’s.”
When the ad launched, however, it looked as if Burger King had edited the page to say, “The Whopper is a burger, consisting of a flame-grilled patty made with 100 percent beef with no preservatives or fillers, topped with sliced tomatoes, onions, lettuce, pickles, ketchup, and mayonnaise, served on a sesame-seed bun.” The Wikipedia page has since been reverted back to the original definition and locked amid the editing wars.
The ad itself triggered an enormous response on social media and the web. Clever? That may be true, but the video on YouTube itself has over 12,000 dislikes as of this morning (and only 9,000 likes). People volunteered their own experiences via recording the ad alongside their Google Home and uploading it to YouTube. Burger King decided to take advantage of these Amazon and Google devices especially since they have not yet added voice recognition to their systems. Until then, advertisers might hop on this trend like Burger King and annoy you.