Cannes Lions is coming. Every year, the most beautifully branded campaigns will be awarded from a grand jury composed of the most influential and creative people in the advertising industry.
The ceremony will be held next week and the Zooppa team is thrilled to be in attendance!
While we are waiting for the official winners, we have created a list with our top 10 video advertising campaigns of 2016.
Sit down and make yourself comfortable…let’s get started!
BEST VIDEO CAMPAIGN OF 2016
CAMPAIGN: THE WORLD’S BIGGEST ASSHOLE
Client: Donate Life
Agency: The Martin Agency
“After all the arguments, lack of tips and constantly sending back food I finally learned the name of my worst customer, Coleman Sweeney. And I’ll never forget it.”
CAMPAIGN: SWEDEN ON AIRBNB
Client: Visit Sweden
Agency: Forsman & Bodenfors
The freedom to roam empowers people in Sweden to move around freely in nature—eating berries from the ground, sleeping under the stars and swimming in the lakes. In other words, Swedish nature is just like a regular home. To spread the word and give people all over the world the opportunity to experience this, Visit Sweden has listed the entire country on Airbnb.
CAMPAIGN: FEARLESS GIRL
Client: State Street Global Advisor
Agency: McCann New York
Fearless Girl for State Street Global Advisors has become an international sensation, garnering unprecedented earned media and driving conversation around gender diversity.
CAMPAIGN: MY MUTANT BRAIN
Agency: Framework London
With an original track by Sam Spiege and direction of Spike Jonze, a commercial spot for a new fragrance by Kenzo, that look like more a music video.
Agency: Romance Paris
You may not think of grocery shopping as the most romantic activity, but after getting through this commercial by the French grocery store Intermarché, you just might start to see it that way.
CAMPAIGN: LOVE STORY
Agency: Y&R Mexico
In the digital world, there are many stories like this. Do not let them continue telling stories like this…
CAMPAIGN: SOUNDS LIKE YOU
Agency: Agenzia interna
Take a musical journey through some of the most iconic album covers with Michel Gondry and Pandora. Brilliant and creative.
Agency: Jung Von Matt
A sad and cold town where everyone is obese and eats the same food. The protagonist is a little boy pursuing the dream of flying and has a moment of enlightenment that helps make his dream come true.
CAMPAIGN: WORLDS APART
Agency: Publicis London
Heineken presents ‘Worlds Apart’ An Experiment.
Can two strangers with opposing views prove that there’s more that unites than divides us?
CAMPAIGN: DO WHAT YOU CAN’T / OSTRICH
Agency: Leo Burnett Chicago
What happens if you refuse to listen to what “can’t be done?” Samsung believes the only way to achieve the impossible is by refusing to accept that anything is.
BEST VIDEO CAMPAIGN OF 2016
Are you going to Cannes Lions as well? Let’s connect!
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