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Dreamforce 2017: What You Need to Know

 This year Dreamforce took San Francisco by storm. Museums were rented out to contain attendee overflow, some bars turned away non-conference patrons, and Michelle Obama made an appearance to chat with Salesforce CEO Mark Benioff. Looking for the most exciting… Continue Reading

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Why NOW Is Still Relevant

Ah, the NOW series. The psychedelic, neon-hued albums whose ad campaigns dominated the commercial spaces on MTV, Nickelodeon, VH1 and countless other networks. They were quintessential Y2k culture, with catchy music video clips of Britney Spears, SmashMouth and Jay-Z all crammed into… Continue Reading

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Cannes Lions 2017—Zooppa’s Favorite Video Campaigns

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[vc_row][vc_column][vc_single_image image=”20031″ img_size=”full”][vc_column_text]Cannes Lions is coming. Every year, the most beautifully branded campaigns will be awarded from a grand jury composed of the most influential and creative people in the advertising industry. The ceremony will be held next week and the… Continue Reading

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Apple’s Giant Ad Spend on Their Practically Magic Campaigns

apple iPhone 7 Plus

Apple dedicates 62% of its total broadcast budget of $12.6M towards seven of their new ads. Apple launched their most recent commercial, “Barbers” as part of their “Practically Magic” campaign that shows off the portrait mode on the iPhone 7… Continue Reading