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Facebook Reactions: ‘Love’ instead of ‘Like’ 💖

DTR…Define the relationship. With Facebook. Ever wonder why the heck some stuff is on your newsfeed? Facebook has a special algorithm based off of your Likes and now they’re switching over to base it off your reactions. Remember when we all… Continue Reading

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Snapchat Spectacles 😎

Snapchat: it’s the yellow app that Instagram and Facebook keeps copying. So they decided to create something brand new: Snapchat Spectacles. Snapchat is all about staying connected in the real world; everything is in real-time. But don’t you hate it… Continue Reading

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Facebook, Instagram, Periscope, or YouTube?

Live video has come in full swing this year, but which platform is really the best platform to stream yourself live? Here is a list of Pros and Cons from the top 4 contenders: Facebook, Instagram, Periscope, and YouTube. Facebook Pros:… Continue Reading

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Social Media trends of 2017

Digital marketing is constantly changing and social media has revealed to have an enormous impact on any marketing plan today. Social media is indeed a must use tool for every company that wants to succeed in today’s digital world. Here are… Continue Reading

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Trends for 2017

Happy New Year! 2017 is finally here and it’s time to plan for the rest of the year. We’ve compiled a list of filmmaking and marketing trends to get you started. Take a look! Generation Z arts platform – Each… Continue Reading

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2016 Year in Review

2016 is coming to an end and we here at Zooppa are excited for what’s to come in 2017! We also wanted to take the time and share our year in review, so we’ve prepared a nice infographic to summarize… Continue Reading

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✨Holiday Video Marketing tips🎄

Excited for the holidays? So are all your viewers. Here are some expert tips on your next Holiday Video.   Extend the Experience Keep the momentum going, even after the video ends. Easy ways to do this include: Create a blog… Continue Reading

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Brand Distribution is Key 🔑

Recent research has shown that when brands tap into video content it leads to a boom in audience reach, ability to tell their story and an increase in brand engagement. However, the distribution trends of sharing a watchable video is constantly… Continue Reading

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5 Content Marketing trends of 2017…

Are you aware of what your business needs to stay on trend and get more attention? According to Martech Advisor, these 5 trends in content marketing are the ones to watch in 2017: 1. Live Streaming Live streaming has started… Continue Reading

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Key Lessons learned from the Emmys 2016

Variety TV critics Maureen Ryan and Sonia Saraiya broke down the 68th annual Emmys and here are a couple of key takeaways. The first biggest takeaway? Diversity works. “The roster of Emmy winners reflects an amazing array of perspectives and realities,”… Continue Reading