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Getting consumers to love your advertising

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The advertising industry continues to thrive, however it leaves consumers feeling slightly annoyed at the overplayed and constant ads popping up wherever they go. Your target audience now has the ability to opt out of advertisements and have complete control… Continue Reading

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Why you need video advertising

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Video content has become increasingly prevalent in our everyday lives. Did you know that, according to Syndacast, 74% of all internet traffic will be video by 2017? Video itself is shared more than any other kind of content, and YouTube… Continue Reading

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Hamilton to Boost the Tony Awards

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Hamilton has thrown Broadway into the spotlight this past year and it is predicted to win all the awards this year at the Tony Awards. Not only will this create an enormous amount of interest for those tuning in to the 2016… Continue Reading

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Los Angeles Film Festival opens today!

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Los Angeles is a notoriously difficult spot to host a film festival and it’s on the move again this year. But LA Film Festival director, Stephanie Allain, doesn’t want you to be confused. The festival director has run the event… Continue Reading

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Could Hulu win Live TV?

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Hulu CEO has confirmed that the company is developing a cable-like online TV package for new areas like sports, news, and other live events. Since that announcement, analysts are seeing a huge game-changer within the industry, with Credit Suisse actually… Continue Reading

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What isn’t an Ad anymore?

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Ads Evolved Into new Forms as Media Landscape Shifts Senior vice president for media strategies at the CW television network, Caty Burgess, said: “Is the question, ‘What is an ad?’ or ‘What isn’t an ad?’” A traditional advertisement back in the… Continue Reading

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YouTube Set to Launch Subscription Video Service: Fullscreen

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Loyal to subscription based video services? Exciting news is around the corner! If you’ve been looking to add a branch of YouTube to your line up, look no further. Subscription services for one of YouTube’s largest networks– Fullscreen is set to launch… Continue Reading

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Pro Membership & Open Grant Info

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What does being Pro mean? It means you’re the crème de la crème and bar raiser for fantastic content! You’ve repeatedly excelled on Zooppa and we’ve come to know your story. Exclusive perks and opportunities are all within reach. Plus, you… Continue Reading

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Behind the Scenes!

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Check out the Sheridano team behind the amazing video, Good Start for the belVita Breakfast: Energy for the Whole Morning project! If you and your team have BTS photos or videos to share please feel free to send them our way!… Continue Reading

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How To Get Into a Film Festival

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It is no small feat to create a short film. Upon completion the filmmaker and crew can feel a wide range of emotions–exhaustion, excitement and eagerness. Many artists yearn to have their work seen by peers and fellow industry members;… Continue Reading