Zooppa

Valentine’s Day is coming up, guys. You know, that one day a year you pick up your dirty socks laying around your apartment, promise not to watch the game for more than a half hour at a time and take her out to that special fancy pizza joint on the corner? It’s also the day [...]

Howdy Zooppa readers! Welcome to another installment of you made it to Friday!  Enjoy this awesome photo of underwater dogs. See more at Little Friends Photo. So how was YOUR week? We always talk about us. We want to hear about YOU this time. …. … OK, so you’re shy. That’s fine. While you’re thinking [...]

If you think about it, a lot of the characters you see on the screen fall into the same basic shape. Take Indy up there: he’s strong, smart, assertive, and undertakes quests to Do The Right Thing. He is a classic Hero archetype. You often see these guys defending helpless damsels, rescuing kittens, and of [...]

Zooppa would like to extend a warm welcome to The Smalls–the newest addition to our Creative Network. We really love what these guys are doing for independent creatives! Looking for a great place to showcase your short films, meet other creative people to collaborate with and get constructive feedback from, post your reel, and maybe [...]

These days there is a new J.K. Rowling. Ever heard of Suzanne Collins? Maybe the name doesn’t ring a bell, but she’s the author of the suddenly-inescapable Hunger Games. Fans are enthralled with the ruthless social concept in the book: young people being forced by the government to fight to the death!  It’s a grabby concept, [...]

There is nothing worse than a hard drive failing with your entire project on it. Unless you failed to back it up.  That is much, much worse. I recently had a 4 terrabyte G-RAID external drive fritz out on me.  Did I mention it had my entire project on it… a project I’ve been working [...]

All brands want instant and universal industry recognition. They pay billions annually to get it. But it seems like some of them need to start consulting with more five-year-olds. She’s a little shaky on worded logos, but image-only (i.e., “That is… the coffee logo,” for Starbucks) are a home run. Get your brand mark established [...]

Happy Friday, cowpokes! Here at the Zooppa offices, we are eagerly awaiting the Super Bowl. Not because we’re big sports fans. Because we are ad nerds. Are you an ad nerd TOO? If so, follow #brandbowl on Twitter all day Sunday and snark in real time. Here’s what to look out for in fun-flavored events. [...]

Most big time movies cost millions of dollars to make. The latest Michael Bay or Wes Anderson flick probably required tons of funding and years of preparation. But you don’t need a trust fund to tell an amazing story and rake in the profits. You won’t be able to quit your day job for it [...]

First things first: whether it’s a talent agency, a huge corporation or tiny start-up company. To work with a client, understand their brand. Embody it. Exude it when you speak to them for the very first time. Forget understanding, you should know and nurture it like it’s your precious backyard vegetable garden. This isn’t step one, [...]