Category Archives: Press Releases

Zooppa’s recent press releases.

West Coast Water Heater Company Crowdsources Promotional Videos [PRESS RELEASE]

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Fast Water Heater Company Generates Marketing Videos with World’s Leading Source of User-generated Advertising SEATTLE, WA, June 15, 2011 – Fast Water Heater Company, a water heater installation and repairs business serving Washington, Oregon and California with offices in Kirkland, recently teamed up with Zooppa, the world’s leading source of user-generated advertising to produce a series of online promotional videos. The Cold Shower Challenge campaign Read more [...]

PRESS RELEASE: THE WEEK Celebrates 10th Anniversary of U.S. Edition with Creative Crowdsourcing Print and Video Competition

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For Immediate Release Media Contact: Michael Burlin - [email protected] - 206.623.1587 Fastest growing U.S. news and opinion magazine partners with Zooppa, world’s leading source of user-generated advertising SEATTLE, WA, Apr 5th, 2011- THE WEEK, the fastest growing news and opinion magazines in the U.S., is hosting a creative crowdsourcing print and video contest on Zooppa, the world’s leading source for user-generated advertising. The campaign celebrates Read more [...]

PRESS RELEASE: Zooppa Creative Crowdsourcing Community Surpasses 100,000 Members

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World’s Leading Source of User-Generated Advertising Celebrates Major Community Milestone SEATTLE, WA // March 28, 2011 – Zooppa, the world’s leading source of user-generated print and video advertising, is celebrating their worldwide creative community surpassing 100,000 members.  This milestone caps a year of significant growth for Zooppa’s community, up over 85% from 54,000 members just one year ago. Through its social networking platform and powered Read more [...]

PRESS RELEASE: Buick and Leo Burnett Detroit Team Up with NCAA and Zooppa to Crowdsource College Athlete Stories

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General Motors automaker celebrates athletes’ off-court achievements through user-generated video campaign SEATTLE, WA, March 21, 2011 – Buick, one of America's fastest growing car brands, and its agency, Leo Burnett Detroit, are partnering with the NCAA to launch the “Human Highlight Reel” campaign on Zooppa, the world’s largest source of user-generated advertising.  At a time of year when much of the country has gone “mad” for college athletics, Read more [...]

PRESS RELEASE: Hormel Foods Promotes Microwave Meal Solution through Crowdsourced Videos

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Iconic Consumer-Branded Food Manufacturer Consults "the Crowd" for Creative Concepts SEATTLE, WA March 2, 2011 – Hormel Foods, a leading producer of wholesome and great-tasting food products, has launched a user-generated advertising campaign with Zooppa.  The  "Life Better Served™" campaign is part of a broader marketing effort to raise awareness about HORMEL® COMPLEATS® Microwave Meals, a convenient meal solution that requires no refrigeration or freezing. Hormel Read more [...]

PRESS RELEASE: Social Sharing Campaigns for Brands: Meteor Solutions Partners with Zooppa

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Award-winning social audience management technology provider partners with leader in user-generated advertising to enable brands to create measurable online word-of-mouth campaigns Seattle, WA (PRWEB) February 14, 2011-- Today, Meteor Solutions, provider of the leading social audience management platform, and Zooppa, the world’s leading source of user-generated advertising, announce their joint partnership to maximize the impact and reach of crowdsourced ads through Read more [...]

How’d she do that? – The making of the “Get Out of the Trees” video for AT&T’s “Simplify Your Life” campaign.

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We here at Zooppa are constantly impressed by the ingenuity of our creative community.  Often submissions make us scratch our heads (in a good way) as we contemplate the “magic” behind the video.  Recently, we were lucky enough to get a peek behind the creative curtain thanks to a blog post shared by Zoopper, Jody Wissin,g outlining the production process that went in to the making of her “Get Out of the Trees” video. The video was created Read more [...]

Let’s Give Them Something to Talk About: Zooppa presents at the WOMMA Summit in Las Vegas

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What happens in Vegas, DOESN’T stay there.  Not anymore.  What happens in Vegas gets tweeted, uploaded, forwarded and shared.  What happens in Vegas can be found on Flickr, YouTube, Facebook and your best friend’s blog.  This week, what’s happening in Vegas is The WOMMA Summit. WOMMA (Word of Mouth Marketing Association) is the premier non-profit organization dedicated to advancing and advocating word of mouth marketing as a solution Read more [...]

ZOOPPA LAUNCHES CROWDSOURCED AD CAMPAIGN FOR ZINIO

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Largest Source of User-generated Advertising Partners with World’s Largest Newsstand, Zinio, for “Read What You Like” Competition SEATTLE − April 8, 2010 − Zooppa, the world’s largest source of user-generated advertising, is proud to announce its partnership with Zinio, the world’s largest newsstand, to launch a crowdsourced advertising competition. Zinio joins a circle of top brands that have partnered with Zooppa including General Mills, GoDaddy.com, Read more [...]