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Chevy Uses Crowdsourcing to Create Superbowl Ad

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Chevy joined the crowdsourcing revolution, giving aspiring filmmakers the chance to showcase their work at this years Superbowl. Zach Borst, aspiring Long Island filmmaker submitted this spot, “Chevy Happy Grad” and was selected over 198 other films. His concept is spot on, the humor is perfect for the Superbowl crowd and I’m sure the $25,000 prize felt good too.

 

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