Hulu CEO has confirmed that the company is developing a cable-like online TV package for new areas like sports, news, and other live events. Since that announcement, analysts are seeing a huge game-changer within the industry, with Credit Suisse actually raising is valuation of Hulu to $25 billion since the announcement.
Nothing is set in stone, but experts are estimating a cost between $30-$40 a month for subscribers. According to Credit Suisse, these are the top 3 reasons for Hulu’s success so far:
- Research has shown that the most important content in any live streaming is sports and news. According to former executives of Hulu, ESPN for example, is a must-have.
- Hulu isn’t going to abandon their current on-demand structure. They want to keep an in-depth library from all of their content partners.
- Not all networks would make the cut. The most valuable networks and products were analyzed and kept in Hulu’s live streaming product.
Think of it like this: Netflix, but with live-TV on top of all their streaming. Would you subscribe for their online TV services? Read more about the article from Business Insider.
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