All brands want instant and universal industry recognition. They pay billions annually to get it. But it seems like some of them need to start consulting with more five-year-olds.
She’s a little shaky on worded logos, but image-only (i.e., “That is… the coffee logo,” for Starbucks) are a home run.
Get your brand mark established as “the coffee logo” to a five-year-old? Odds are, she’ll be a lifelong customer.