ZOOPPA — Blog http://blog.zooppa.com Fri, 05 Sep 2008 17:16:07 +0000 http://wordpress.org/?v=2.5.1 en Negroni, the official comments! http://blog.zooppa.com/2008/09/05/84/ http://blog.zooppa.com/2008/09/05/84/#comments Fri, 05 Sep 2008 16:29:14 +0000 zooppastaff http://blog.zooppa.com/?p=84 There’s nothing to say: you’ve been very engaged to make our and Negroni’s life difficult. Evaluating so many interesting ads and choosing jury’s prizes has been an hard but exiting work. There are many works deserving a mention and so Negroni wants to show you all its enthusiasm and thanks.


70 days of contest give us 77 videos, 968 print ads, 3 radio ads, 79 banner ads and 177 concepts. And above all 11.250 Zoop$ assigned of whom 11.250 Zoop$ given from company, 3.150 Zoop$ from Zooppa Staff and 5.100 Zoop$ from community. There are record numbers for Negroni, the richest contest of Zooppa’s story. Also you have recognized the high level of ideas and enjoyed yourselves competing for this brand.


But this is not all. Negroni’s managing director, Lorenzo Palla, and the communication manager, Nello Simioni, want to comment with some words their choices. “Hem’s video reflects the technical preparation of its author. It remembers us MTV style but with an historical sense”. There are a lot of print ads and so here you are an ex equo, not so frequent in Zooppa history! “L2D ad has impressed us for its very good interpretation of Indipendent Label, simple and powerful at the same time. We also find Bizarremind ones irreverent, funny and pesky: it’s a sharp interpretation of Old.” For what concerning radio ads and banners “we want to award the non-sense approach of Alari ad while Danielekapu banner well reflect the flower power, modernizing it with a beautiful style. “


We’re grateful to the whole community and to the company for this words. Certainly, it doesn’t end here with Negroni!


P.s. To comment BigZooppa Awards and to talk together about this contest, we send back to Forum’s award section.

]]> http://blog.zooppa.com/2008/09/05/84/feed/ testhome2 http://blog.zooppa.com/2008/09/05/testhome2/ http://blog.zooppa.com/2008/09/05/testhome2/#comments Fri, 05 Sep 2008 12:49:26 +0000 admin http://blog.zooppa.com/?p=83 testhome2

]]> http://blog.zooppa.com/2008/09/05/testhome2/feed/ testmyzooppa http://blog.zooppa.com/2008/09/05/testmyzooppa/ http://blog.zooppa.com/2008/09/05/testmyzooppa/#comments Fri, 05 Sep 2008 12:46:22 +0000 admin http://blog.zooppa.com/?p=82 testmyzooppa

]]> http://blog.zooppa.com/2008/09/05/testmyzooppa/feed/ TestHome http://blog.zooppa.com/2008/09/05/testhome/ http://blog.zooppa.com/2008/09/05/testhome/#comments Fri, 05 Sep 2008 12:45:23 +0000 admin http://blog.zooppa.com/?p=81 testHome

]]> http://blog.zooppa.com/2008/09/05/testhome/feed/ ZOOPPA 4.0: the new release http://blog.zooppa.com/2008/09/03/zooppa-40-the-new-release/ http://blog.zooppa.com/2008/09/03/zooppa-40-the-new-release/#comments Wed, 03 Sep 2008 11:29:19 +0000 zooppastaff http://blog.zooppa.com/?p=80 IMPORTANT NOTICE: Monday 8 September, Zooppa will be not available because of the release of the new version 4.0. Take a day for working and studying: you can come back to enjoy yourselves on Zooppa the day after.

Dear Zooppers, we have already talked about this, just to create a bit of suspense and rumors. But now, it’s official: next week, the new version of Zooppa will be released. To be precise, it’s the number 4 that will launch a new season for the website.

Which is the news? Most of all the ones that you can’t see directly. Zooppa has grown a lot thanks to your ads, your energy and the belief of the companies that launched their contests. We have firstly worked on the IT bases: Zooppa has been rebuilding to guarantee the new expansions and more performances. A really important step on.

The news that you will be able to see regards different areas and we invite you to discover them in detail by yourselves. They concern improvements that are useful mostly for the upcoming developments and features, but some of them are already present. We don’t want to reveal you everything, but here you find the most important contents:

- New Home Page, more usable, according to the Web 2.0 social networks style
- New player for the ads show: faster and with more functions.
- New community section: it includes a summary page that links to the different areas; each of them has been redesigned.
- Updating of MyZooppa section: you will be able to check in an easier way your works and the news that are relevant for you.
- Graphic Restyling with an updating also of the Corporate section.

Important notice n°2: thanks to this new release, in the MyZooppa section a new feature is available to allow you to invite automatically your friends from your mailing contacts list, directly from the following networks: Google, Yahoo, Hotmail, and Plaxo. This function is still named “Invite a Friend”, but it replaces the past Invite dedicated to 5 friends. So, if you still don’t have used that feature, take advantage of it as soon as possible, you can still gain 50 Zoop$.

Important notice n.3: update your browser. The new release will not be compatible with the old and problematic version 6 of Internet Explorer. As the majority of the social networks has done, Zooppa assures the compatibility with the Internet Explorer v.7 and later. Go to the website savethedevelopers.com and trade on this chance to update all your browser.

So, let’s discover Zooppa 4.0.
And seeing we like to look always forward, we are already waiting for you for the appointment with Zooppa 4.1!

]]> http://blog.zooppa.com/2008/09/03/zooppa-40-the-new-release/feed/ Late summer gift, to you. http://blog.zooppa.com/2008/08/27/zooppers_interviews/ http://blog.zooppa.com/2008/08/27/zooppers_interviews/#comments Wed, 27 Aug 2008 18:40:39 +0000 zooppastaff http://blog.zooppa.com/?p=72 It was a long, long time ago. iPhone hadn’t been released in Italy and we hadn’t heard anything about Negroni. Some of you maybe will remember and will be still consumed. It was the distant april, 2008, and Milan hosted a meeting of crazy creative people called Zooppa Happening. They came from all over the world. They came alone or in groups, with friends, consorts and lovers, called by a simple post on the then blog. To join it was enough sending an e-mail. In those times actually Facebook in Italian didn’t exist yet. It was a beautiful sunny journey. In fact also the newspaper Il Sole 24ore, if we remember well, gave this news on its first page. How many then things. So many that now memories looked buried. And instead, by chance, tiding up our dusty archives, we found this. We’ve been caught by a sudden jump. British Museum, immediately contacted, was said to be strongly interested. Auction house Christie hastens to make us a counteroffer. It’s a rare and precious historical document, which has a good 4-month existence. It’s too much, in the era of Internet. But we, in the end, decided to give it to you. Come on within our history.

]]> http://blog.zooppa.com/2008/08/27/zooppers_interviews/feed/ Negroni: we’ve seen it. http://blog.zooppa.com/2008/08/27/negroni_summer_festival/ http://blog.zooppa.com/2008/08/27/negroni_summer_festival/#comments Wed, 27 Aug 2008 18:34:30 +0000 zooppastaff http://blog.zooppa.com/?p=73 How many of you were able to have a personal meeting with a bottle of the historical Independent Label? We’ve had it, boys, at Summer Jamboree, in Senigallia. Do you know it? It’s a very nice happening-party inspired by the stars and strips 50s world. The participants come from all Europe with their flaming Cadillacs, chromate Harleys, Chuck Berry’s records. The girls are dressed and adorned in accordance with the then fashion. You listen to strictly rock&roll and the hamburgers are served in stalls similar to those American bars of Happy Days. Well, this year we’ve been at Summer Jamboree by chance, while on holidays… And what we found there? Elvis? No, even better: Negroni, in person, well, in bottle. Not by chance, the official sponsor of the happening. We saw and touched Negroni Old and drank it in both pure and spritz versions. Now there are not doubts anymore, guys, Negroni is back. Finding Negroni is not difficult if you go to special places. Besides we discovered some fanciful candies. For exemple, the back of the front label, visible only when the bottle is empty: shows images of historical and seductive pin-ups. As you can see from our photos, Negroni’s image doesn’t despise audacity.

 

 

 

 

]]> http://blog.zooppa.com/2008/08/27/negroni_summer_festival/feed/ TomTom Cabaret: July extractions! http://blog.zooppa.com/2008/07/31/tomtom-cabaret-extractions-of-july/ http://blog.zooppa.com/2008/07/31/tomtom-cabaret-extractions-of-july/#comments Thu, 31 Jul 2008 17:59:04 +0000 zooppastaff http://blog.zooppa.com/?p=66 TomTom Cabaret Live contest-casting goes on! As specified by the rules, periodically TomTom extracts two participants among those who have taken part into the contest. And now, we are proud to announce the winners of July: they are DELPHIN, the author of the audio “Le cugine dei Pali&Dispari” and PENTA the author of the concept Larga è la foglia, stretta è la via”. They both win a navigator TomTom ONE Europa 31 Cabaret and a slap on the bottom for their incredible luck! Congratulations!

Zooppers. go on partecipating! TomTom will hear your new audio tryouts to select the official voices. Jacknegger, AndreaDib, MisterPablo, Playmoney, Teoberg e Brukat have already reached this goal. But everyone of you has the chance to win until the end of the contest.

Moreover, as usual, there’s the chance to be extracted and win some fantastic TomTom navigators. Next drawing: September the 30th. Don’t miss the appointment!

]]> http://blog.zooppa.com/2008/07/31/tomtom-cabaret-extractions-of-july/feed/ ZOOPPA FORUM IS ON LINE! http://blog.zooppa.com/2008/07/18/zooppa-forum-is-on-line/ http://blog.zooppa.com/2008/07/18/zooppa-forum-is-on-line/#comments Fri, 18 Jul 2008 09:13:52 +0000 zooppastaff http://blog.zooppa.com/?p=64 I think Nike’s ad is fabulous. Yah, not bad, but go see this one for Coca Cola, it’s amazing. Look, it’s just a matter of creativity. It’s all. No, it’s not like you’re saying: have you never heard of media centers? Loyalty marketing strategies? Yes, but I think the brand Negroni shouldn’t be interpreted in vintage style. But how can I make that effect with Photoshop? Hey, tomorrow Kessels, the one who made Diesel’s ad, comes to new York to make a lecture, and you, how about being there?

english forum

Discussions about worldwide advertising.  Creative philosophies face to face.  creative a confronto. Diatribes abut possible interpretations of the briefs. Notices and reports about special events dates. And obviously Zooppa: to be or not to be? Well, ciccio bros,

Zooppa Forum is born!
A great place to confrontations, exchanges, friendship, knowledge, and why not, also chatting. About everything regarding advertising, creativity, and of course Zooppa. All depends on your creativity and sharing. Well, now it’s up to you.
P.S. And please: don’t do like in some parties, where no one wants to take the first canapé.

]]> http://blog.zooppa.com/2008/07/18/zooppa-forum-is-on-line/feed/ The 7 commandments: what do you think? http://blog.zooppa.com/2008/07/17/the-7-commandments-what-do-you-think/ http://blog.zooppa.com/2008/07/17/the-7-commandments-what-do-you-think/#comments Thu, 17 Jul 2008 13:14:29 +0000 zooppastaff http://blog.zooppa.com/?p=63 SlatersGarage is a ad-aholic videomaker. He’s not a zoopper, but we hope he’ll become in future. He partecipated to many contests of user generated advertising, winning or making a great success however. Many people asked him: “How do you find out about these contests?” or “How do you come up with that stuff?”. He answered with a great post in his blog, sharing a little about what he has learned: the 7 Commandments of Video Contesting. An interesting and disputable point of view about this hot matter. And you, what do you think about it?

]]> http://blog.zooppa.com/2008/07/17/the-7-commandments-what-do-you-think/feed/ TomTom CabaretLive: the selection starts! http://blog.zooppa.com/2008/07/10/tomtom-cabaretlive-the-selection-starts/ http://blog.zooppa.com/2008/07/10/tomtom-cabaretlive-the-selection-starts/#comments Thu, 10 Jul 2008 10:44:56 +0000 zooppastaff http://blog.zooppa.com/?p=61 Dear Zooppers,

the news with TomTom go on one after another! Last week we knew the names of the lucky chosen ones who have won the two navigators at stake for June, and now the moment to know the names of the first talents chosen by TomTom is arrived, they will take part in the final selection expected to December of 2008 – at the casting closing, to become TomTomCabaret official voices.

It was a fight to the last laughter, but after all TomTom decided! The lucky ones, in fact the skilful ones, are: Jacknegger, AndreaDib, MisterPablo, Playmoney, Teoberg and Brukat. Congratulations and good luck: we hope that the destiny’s voices can pronounce your names! We’re waiting for you!

]]> http://blog.zooppa.com/2008/07/10/tomtom-cabaretlive-the-selection-starts/feed/ And the winners are… http://blog.zooppa.com/2008/07/03/and-the-winners-are/ http://blog.zooppa.com/2008/07/03/and-the-winners-are/#comments Thu, 03 Jul 2008 09:29:24 +0000 zooppastaff http://blog.zooppa.com/?p=62 Boys, the time has come. Or, how a Venetian TomTom’s voice would say: “Semo ‘rivai a destinassion!”. The first selection of TomTom Cabaret Live contest was made.

The winners of the two navigators TomTom ONE Europa 31 Cabaret at stake for this month are: Freccia, who has delighted us with two Venetian dialectical performances, “Veneziano” and “Veneto“ and Mirkorispoli, with his work “Napoli Centrale”.

Congratulations and attention not to lose yourselves in the alcohol streams for the celebrations! See you on the next extraction, in the beginning of August! We’re waiting for you!

]]> http://blog.zooppa.com/2008/07/03/and-the-winners-are/feed/ 20.000 of these registred users! http://blog.zooppa.com/2008/07/02/20000-of-these-registred-users/ http://blog.zooppa.com/2008/07/02/20000-of-these-registred-users/#comments Wed, 02 Jul 2008 13:49:13 +0000 zooppastaff http://blog.zooppa.com/?p=60 20.000 registered users. In nearly one year. 26 contests for high-level brands. 200.000 Zoop$ assigned. 1172 videos, 4356 print ads, 147 banners, 217 radio ads, 1989 concepts. Big companies’ interest, which demonstrates belief in the creativity of this wonderful community.

In August Zooppa will further renew its internal architecture, it will be stabler and faster. From there a new path towards new relational functionalities. The first one we’ll announce is  ZooppaForum.
Many will be our projects for the future. From ZooppaPro, the creatives marketplace, to ZooppaLocal, the platform for small and medium business.

Stay Tuned!

]]> http://blog.zooppa.com/2008/07/02/20000-of-these-registred-users/feed/ A few more days until prizes designed by the jury http://blog.zooppa.com/2008/06/24/a-few-more-days-until-prizes-designed-by-the-jury/ http://blog.zooppa.com/2008/06/24/a-few-more-days-until-prizes-designed-by-the-jury/#comments Tue, 24 Jun 2008 09:36:40 +0000 zooppastaff http://blog.zooppa.com/?p=59 Dear Zooppers,

as you have recently noticed, more and more contests have prizes designed by companies. This is an important evolution, a very longed-for moment, because it suggests the creativity that brand thinks is the most akin to its world and the fittest to its communication purposes. Luckily, companies take seriously this moment: who knows the marketing offices, knows this type of decisions takes time because they have to be official approved.

Since now, the prizes designed by the jury (included BigZooppa Award and Honorable Mentions) will be assigned after the publication of the official community ranking (the day after the end of the contest). Around from one to three days after.

This waiting is necessary because the company has to value carefully all works, also the latest posted ones, and it has to take good and weighty decisions.

As we have said, this is a good sign.

]]> http://blog.zooppa.com/2008/06/24/a-few-more-days-until-prizes-designed-by-the-jury/feed/ Kit Kat has chosen you http://blog.zooppa.com/2008/06/18/kit-kat-has-chosen-you/ http://blog.zooppa.com/2008/06/18/kit-kat-has-chosen-you/#comments Wed, 18 Jun 2008 14:52:56 +0000 zooppastaff http://blog.zooppa.com/?p=58 Dear Zooppers,

we give you important news that will make you proud to be members of this community and confident in Zooppa’s capabilities.

News that made us very glad (cheers from Zooppa staff!): an old dream becoming true. Kit Kat decides to use two works on Zooppa for its official advertising campaign!

These works are: “One more time” by Monkybites, that will become a banner, and “Kit Kat, un break nella notte”, the radio ad by Dennyshow78 that will be used on Radio Deejay’s podcast.

Besides, Kit Kat has asked us the permission to personally contact someone of you to thank you for your partecipation… so take a look to your email box!

Beyond the quoted users, we considered this a great success for the Zooppa staff and for everyone who joins the contest: everybody benefits from it, so congratulation!

Zooppa is demonstrating to be not only a viral platform, where users can earn prizes, visibility, fun, innovation and dialogue. Zooppa is obtaining more and more trust from companies and this trust could be addressed to a focused use of your creativity.

Kit Kat has been very involved in this contest. Every posted video, print ad, radio ad, banner and concept has been carefully seen by the company. This care demonstrates that Zooppa could really be the intermediary between your creativity and the most innovative companies.

We hope that this will be the beginning of new possibilities.

Congratulations to you all from all Zooppa Staff!

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