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Foster’s Creating Buzz with User-Generated Beer

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Original Nelson Beer

Australian beer maker Foster’s recently unveiled Nelson, a new beer developed using principles familiar to all of us at Zooppa: It’s user-generated!

Well… The beer was brewed by professionals, but every aspect, from flavor to the shape of the bottle and the label design were informed by consumer feedback.

There’s even a limited edition label designed by, ahem, buzz-worthy Aussie rockers The Temper Trap

You can read more about the development process here and here. But what we’re really interested in is if any Australian readers have tasted the stuff.

Anyone? Let us know what you think!

Thanks to PSFK and Lost At E Minor for turning us on to this tasty story.

Nelson Beer

Meme E

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