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How’d she do that? – The making of the “Get Out of the Trees” video for AT&T’s “Simplify Your Life” campaign.

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We here at Zooppa are constantly impressed by the ingenuity of our creative community.  Often submissions make us scratch our heads (in a good way) as we contemplate the “magic” behind the video.  Recently, we were lucky enough to get a peek behind the creative curtain thanks to a blog post shared by Zoopper, Jody Wissin,g outlining the production process that went in to the making of her “Get Out of the Trees” video.





The video was created using stop motion (also known as stop action or frame-by-frame), an animation technique that is used to make a physically manipulated object appear to move on its own. The object is moved in small increments between individually photographed frames, creating the illusion of movement when the series of frames is played as a continuous sequence.


We have seen stop motion techniques executed with impressive results in past Zooppa competitions.  Some examples:



To learn more about stop motion and see how it was used to create the “Get Out of the Trees” submission for AT&T’s “Simplify Your Life” contest, check out this Zoopper’s blog…



To see a truly extraordinary example of the sort of stop motion piece you might create should you have a few months to kill, check out this project.


BIG BANG BIG BOOM – the new wall-painted animation by BLU from blu on Vimeo.



What are some other great examples of stop motion that you know of?