Team Zooppa is excited to be a part of this innovative conference where CEO, Will Merritt, will share the WOMMA stage with Blake Bryant, SVP Marketing, Telepictures/Warner Bros. to present a case study on the effectiveness of generating buzz via a crowdsourced video competiton. Their presentation, featuring a campaign Zooppa conducted for TMZ, will be delivered to an audience packed with representatives of powerhouse brands such as IBM, SONY, HP, Neiman Marcus and Gillette.
Word of Mouth, B.T. (Before Twitter): When word of mouth was mouth to mouth.
Long before social media was part of the digital lexicon, social marketing was part of daily life. Way before cell phones and the internet, before broadcast media took hold of the airwaves, smart businesses understood that people like to talk and took advantage of WOM marketing in it’s simplest form.
A favorite ad campaign of the early 80’s perhaps illustrates this best.