5

Mrs Dash Client Q&A: The Answers to your Questions!

0 Flares 0 Flares ×

Hi there Zooppers! Today there was a Q&A with representatives from Mrs. Dash.  Below you can find both the questions from the community members who attended and the answers from Mrs Dash. We hope this gives you some extra insight when you start to make your submissions. Happy Zoopping!

jacquefromage: What resolution do you prefer for the print ads?

Mrs Dash: 300dpi

Q: If you have two great prints, and one not so great print, would that be worse or better than three average prints?

Mrs Dash: Winner that will be chosen will hopefully have three great prints!  But if I had to choose, it would be 2 awesome and one solid would outweigh 3 solid.

bandini02: So my full question is what idea you are trying to sell? Is it that Mrs. Dash tastes great on anything? Is it that anyone can make a bad dish great with Mrs. Dash? If a strategy is something you’re looking for as well then information about what age group you’re going after, where you’re going to be showing these spots, etc, would be good. thanks.

Mrs Dash: Overall, it’s to convey that we have 14 different flavors.  Target is women 24-54.

alexlach: I understand that Mrs Dash is interesting to hear more about the love affair between their customers and your products. Knowing that, which place do you want to make for the health aspect of the product that bring the salt-free argument and the “The Salt-free flavor Statement”  tagline.

Mrs Dash: health is a big part, it’s salt-free, no msg and all natural – but we want to convey the flavor as well.

Q: Do we have to use one of the existing tagline: “The salt-free flavor statement” or “Live it. Love it. Eat it” or we can go for a new one?

Mrs Dash: The salt-free flavor statement is our formal TM tagline.  But as long as wording you want to add makes sense within your “personality”, sure!

Q: Why did Mrs. Dash decide to go with a campaign on Zooppa instead of a traditional advertising agency?

Mrs Dash: Creativity,  Creativity,  Creativity of the community.

Q: Which market is developing the biggest interest for Mrs Dash products right now?

Mrs Dash:  women 24-54, younger consumer that likes it for flavor and not just health reasons.

Q: Who is your main target with this campaign on Zooppa?

Mrs Dash: women 24-54

 Q: Who is buying Mrs Dash products at the moment?

Mrs Dash: Older consumer that has health restrictions

 Q: On instagram, there is a lot of pictures of food with the hashtag Mrs. Dash, is this a venue Mrs dash is looking forward to develop?

Mrs Dash: we are on http://pinterest.com/mrsdashrecipes/ for now!

nardusvdv: PG13.  How “far” is that?  Please give an example.

Mrs Dash: No swear words, nudity or anything foul, by tongue and cheek is cool.

Q: You guys go for funny but seemingly not usually the way for Mrs Dash to go,  Who would you like to target.  Younger people?

Mrs Dash: Women 24-54

Q: Is it possible to get hold of some of the product outside the USA (South Africa)

Mrs Dash: USA and CA mostly.

alsandwich: How old a brand is Mrs Dash? Can we use this in our spots or do you want to stick just to the present?    Are we targeting moms, dads, or someone else? Are there production grants available? Is cooking the main idea or is it that Mrs Dash adds that something special to the dish?  What is Mrs Dash’s main selling feature?

Mrs Dash: stick to present, women 24-54.  USP salt-free, no msg and all-natural

Q: Is there a brand strategy I should follow?

Mrs Dash:  no just the brief.  Trying to go after women 24-54, younger consumer that likes it for flavor and not just health reasons.

Q: if Mrs Dash was  person, could you define a few of her traits?

Mrs Dash: approachable, friendly, reliable, chic, contemporary, hip, authentic, credible

elgandahc: Are we better off uniting the 3 videos with a consistent element (apart from the product itself)? that is, do we want a similar plot for all 3?

Mrs Dash: you can do similar or 3 totally different, whatever you like!

Q: You have provided a tag line (live it. love it. eat it.). Do you want this to be the only tag line used, or can we use an original one with your tag line as a closing banner?

Mrs Dash: tagline is technically “the salt-free flavor statement” But as long as wording you want to add makes sense within your “personality”, sure!

Q: How much of each recipe needs to be shown in each video ad?

Mrs Dash: you can just say what recipe you’d use it in or go a far as showing the finished product in the video.

anewcreation: When you ask for 3 different videos, are you asking for 3 videos that are exactly the same concept, but featuring a different flavor in each one? Or do you want 3 totally different video concepts with each flavor?

Mrs Dash: you can do similar or 3 totally different, whatever you like!

Q: Do you prefer to show someone cooking a meal, or is showing a final dish at the end ok?

Mrs Dash: you can just say what recipe you’d use it in or go a far as showing the finished product in the video.

katestover: What is the target audience for the ad?

Mrs Dash: women 24-54

Q: Do you want a recipe ON the print? Written out?

Mrs Dash: visual and title is fine

Q: Does the tagline Live it. Love it. Eat it have to be shown on the print?

Mrs Dash: tagline is technically “the salt-free flavor statement”, you can choose to put it in print or not.

 erikvlaw: Should the videos be approached as a spot for tv/web or more reality based featuring a real testimonial of someone who uses Mrs. Dash in recipes?

Mrs Dash: you’re choice!

elgandahc: How much of each recipe needs to be shown in each video?

Mrs Dash: you can just say what recipe you’d use it in or go a far as showing the finished product in the video.

Q: Are we better off uniting the 3 videos with a consistent element (apart from the product itself)?

Mrs Dash: you can do similar or 3 totally different, whatever you like!

Q: You have provided an old tagline.  Do you want this to be the only tagline used, or can we use an original one with your tagline as a closing banner?

Mrs Dash: tagline is technically “the salt-free flavor statement” But as long as wording you want to add makes sense within your “personality”, sure!

Danah: Are these videos to be used for web only or is there a possibility these would be for air?

Mrs Dash: web only

Q: Font of the tagline?

Mrs Dash: no formal font needed

Thanks to all who came to the Webinar!  Thanks to Mrs. Dash for answering the questions! We all can’t wait to see your brilliant submissions!

Meme E

5 Comments

  1. You can enter for both mediums. Multiple sets of three, if you like!

Leave a Reply

Your email address will not be published. Required fields are marked *