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Why you need video advertising

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Video content has become increasingly prevalent in our everyday lives. Did you know that, according to Syndacast, 74% of all internet traffic will be video by 2017? Video itself is shared more than any other kind of content, and YouTube is actually the second-largest search engine in the world with 50% of its views coming from mobile devices. It’s time for you to take full advantage of video advertising.

Video searches themselves are 3 times more likely to be local. This means that video actually encourages people to get up and walk into a nearby store and make a purchase. There are currently a large variety of video opportunities on every single social platform and network. They are extremely diverse and can be used in multiple ways.

Still not convinced? Here are a couple more statistics that might help:

  • 93% of marketing use video for online marketing, sales of communication
  • 52% of marketing professionals worldwide name video as the type of content with best ROI

So what’s stopping you now? Don’t forget to take a look at the rest of the article.

Take a look at the full list of statistics from Syndacast.

answer prints by SalTheColourGeek is under creative commons 2.0

Chantal Wong

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