Zooppa received a deluge of high-profile press over the weekend, including articles in Advertising Age, Media Post and Earth Times, and a mention in the New York Times. The articles revolve around the Pause to Support a Cause campaign which closed earlier in February. The Pause campaign brought a team of influential advertising, marketing & media stars together to judge the contest, which helped to generate buzz.
The Advertising Age and Media Post articles help to demonstrate the arrival of user-generated advertising as a model of the future. Advertising Age is an iconic paper that has covered the advertising industry since 1930, and Media Post is a newer entity that covers all media and marketing.
And who wouldn’t be thrilled to get coverage from the New York Times?