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**Pause for a Cause: Winners Announced!**

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We are pleased to announce the winners for the CMO Council ‘Pause for a Cause’ Campaign.

It has been an incredible campaign, with the chief marketing officers of some of the largest brands on the planet deciding on the winners.

Brand Awards:


1st Place Brand Award:

Pause your Life
by Zeek

What the judges said:

Keith Adler, Director of Graduate Studies, Michigan State University, College of Communication Arts and Sciences: “This PSA told the entire story of what Pause for a Cause was about, and the spokesperson was engaging and interesting.  This was a simple story, simply told.”

Chris Brogan, President New Marketing Labs and Co-Author of New York Times Best-Seller “Trust Agents”: “I liked the direct approach, plus the effect of pausing really made me think about the spaces in between doing something important. The call to action was the best.”

Leeza Gibbons, Former host of Entertainment Tonight, Television and Radio Host: “Easy to understand, simple, and direct.”

Patricia Goldman, Chief Marketing Officer, March of Dimes: “Pause your life targets a younger audience, but gets to the heart of the assignment.”

Jeffrey Hayzlett, Chief Marketing Officer and Vice President, Eastman Kodak Company: “Zeek’s ad has a good value proposition and the message is clear.  It really hits you over the head with the message.”

Kay Keenan, Vice President of Marketing and Communications, Big Brothers Big Sisters of America: “It was clear as to what action was to be taken, and the background of how it is possible to provide support to causes. I found it to be humorous and personable.”

Eric Lent, Vice President, Global Marketing Excellence and Strategy at The Hershey Company: “This ad did a nice job of explaining how Pause works and described the service benefit in an engaging manner with a solid call-to-action. The creative device of the “paused” life helped to reinforce branding. Additionally, the music was uplifting – thereby driving engagement.”

Kristen O’Hara, Senior Vice President and Managing Director, Time Warner Digital Media Group: “Blends simple message, relatable everyday situations and clear call to action.”

Chris Pirillo, CEO, Lockergnome, Video producer and Creator of Gnomedex: “Intriguing, upbeat, and informative.”

Chris Stephenson, Chief Marketing Officer, Interscope // Geffen // A&M at Universal Music: “Loved this. Smart, engaging and clear. I knew exactly what to do and it had a direct call to action “Now!”. It felt genuine and real.”

Charlie Todd, Founder of Improv Everywhere: “This video did the best job of clearly communicating the campaign and how it works.”

Sandra Zoratti, Vice President, Global Marketing Solutions at InfoPrint Solutions Company, a joint venture of IBM and Ricoh: “This video used a great narrator and visual scenes to depict the fact the in the business of our lives, we need to hit the pause button to provide more significance to our world and help others in need.  The call to action was so clear and done in a charming way with the “now” close and the last little piece of humor infused at the end of the video.  Very well done.”

2nd Place Brand Award:

A Small Gesture for a Better World
by Adimo

What the judges said:

Chris Brogan, President New Marketing Labs and Co-Author of New York Times Best-Seller “Trust Agents”: “I liked the way the apples were used as representation for each of the problems. The ad was visually striking, simple, and delivered a good call to action.

Leeza Gibbons, Former host of Entertainment Tonight, Television and Radio Host: “The music and image together are irresistible.  Attention getting.”

Patricia Goldman, Chief Marketing Officer, March of Dimes: “production value is great – beautiful to watch

Christine Heckart, General Manager of Marketing for the TV, Video & Music Business at Microsoft Corporation: “I love this video and it is very powerful.  This video has huge potential and great imagery.  Creative and most reflective of the total promise.”

Eric Lent, Vice President, Global Marketing Excellence and Strategy at The Hershey Company: “GREAT start, finish has opportunity. Beautiful visual demonstration of the service benefit, but the creative assumes the viewer is familiar with Pause.

Kristen O’Hara, Senior Vice President and Managing Director, Time Warner Digital Media Group: “Beautiful art direction and haunting message.

Chris Pirillo, CEO, Lockergnome, Video producer and Creator of Gnomedex: “Creative, piqued my curiosity, well-executed animations.”

Charlie Todd, Founder of Improv Everywhere: “This video was visually spectacular.

Sandra Zoratti, Vice President, Global Marketing Solutions at InfoPrint Solutions Company, a joint venture of IBM and Ricoh: “The visual images are absolutely creative, compelling, clever and cause the viewer to truly “pause” and absorb the message.  I voted for this video as the best submission because it most effectively moved me to take action for Pause to Support a Cause.  All music and pictures with smooth and mesmerizing transitions, no words and the message came through loud and clear — and after viewing, I would take action.  Really outstanding.”

3rd Place Brand Award:


It Just Takes a Little Time
by XCpuckstopper35

What the judges said:

Chris Brogan, President New Marketing Labs and Co-Author of New York Times Best-Seller “Trust Agents”: “The call to action was fun, and I think there’s a good message here. It might not be the technical shiny ad, but there’s a lot of heart here.

Leeza Gibbons, Former host of Entertainment Tonight, Television and Radio Host: “A very appealing message.   The voice over was very effective. It made me really want to join in!

Kay Keenan, Vice President of Marketing and Communications, Big Brothers Big Sisters of America: “This fits the creative brief, and helps the consumer see how easy it would be to fit it in their life, as well as who would benefit. Nice job.

Eric Lent, Vice President, Global Marketing Excellence and Strategy at The Hershey Company: “This ad drives immediate relevance by describing the “comforts” of the work day we all know – though I would have loved it to have been relevant to both a man and a woman. I do like how the creative disrupts this very familiar routine, and then shows what it is like for people in need. Additionally, the copy does a nice job of describing how easy it is to take part by describing how little time it actually takes to help.”

Chris Stephenson, Chief Marketing Officer, Interscope // Geffen // A&M at Universal Music: “Strong, impactful. Focused and clear. Lots of information in 30 seconds.”

Community and Zooppa Awards:


Meme E

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