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PRESS RELEASE: Zooppa Creative Crowdsourcing Community Surpasses 100,000 Members

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World’s Leading Source of User-Generated Advertising Celebrates Major Community Milestone

SEATTLE, WA // March 28, 2011 – Zooppa, the world’s leading source of user-generated print and video advertising, is celebrating their worldwide creative community surpassing 100,000 members.  This milestone caps a year of significant growth for Zooppa’s community, up over 85% from 54,000 members just one year ago.

Through its social networking platform and powered by its online creative community, Zooppa provides brand marketers and agencies a turnkey solution for crowdsourcing creative print and video content for advertising.   Brands post creative briefs to Zooppa’s website, community members respond by submitting prints and videos and brands then select and award the best submissions.  Major brand advertisers have gone on to utilize Zooppa content online, in broadcast and in print.  To see some of the best work from its creative community, view Zooppa’s 2010 Sample Reel here.

To date, Zooppa has awarded over $1.3 million dollars worldwide by connecting members of its creative community with opportunities from some of the world’s leading brands like AT&T, Google, Diesel, Samsung and Warner Bros. and advertising agencies like BBDO, Leo Burnett, Mindshare and Razorfish.  Participants from over 35 states and as far and wide as Brazil, Germany, Indonesia, Mexico, South Africa, South Korea and Russia have entered submissions and won.

Zooppa continues expanding their partner network to include more than 50 creative and educational institutions, teaming up with the VCU BrandCenter, Los Angeles Film School Art Center College of Design (Pasadena).

“We’re thrilled that Zooppa’s community tops 100,000 members!” says Zooppa CEO, Wil Merritt.   “Zooppers continues to amaze our clients with their insightful creativity contributed to each campaign. We look forward to offering more opportunities for awards and recognition from some of the world’s biggest advertisers and coolest small brands.”

ABOUT ZOOPPA: Zooppa is the world’s leading source of user-generated advertising.  With an online creative community of over 100,000 members, Zooppa works with global brands and prominent ad agencies to produce fresh and compelling creative content. Zooppa’s innovative and socially enabled platform delivers far more than content, offering brands and their agencies a cost-effective, tactical approach for consumer engagement, online buzz and word-of-mouth and market insight. View our community’s work by visiting www.zooppa.com.

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For Further Information Contact:
Wil Merritt, Zooppa CEO
wmerritt@zooppa.com
(206) 623-1587

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