2

Apple’s Giant Ad Spend on Their Practically Magic Campaigns

apple iPhone 7 Plus

Apple dedicates 62% of its total broadcast budget of $12.6M towards seven of their new ads. Apple launched their most recent commercial, “Barbers” as part of their “Practically Magic” campaign that shows off the portrait mode on the iPhone 7… Continue Reading

0

Featured Member: Brian Gregoire

Meet Brian Gregoire, better known as Briguy, our first place winner for the all® fresh tropical mist project and this month’s featured member! Brian loves comedy and has some great tips for other Zooppers looking to participate in future projects. Check… Continue Reading

0

What isn’t an Ad anymore?

Ads Evolved Into new Forms as Media Landscape Shifts Senior vice president for media strategies at the CW television network, Caty Burgess, said: “Is the question, ‘What is an ad?’ or ‘What isn’t an ad?’” A traditional advertisement back in the… Continue Reading