Zooppa

    Happy Social Media Day, everyone! Celebrate by giving us your input. Tell us: Which are your favorite social brands? Which brands do you Like on Facebook and which brands do you Follow on Twitter? If I may, I’ll share with you guys trends that I pay attention to in the social media world. [...]

Ciao, Zooppers! Online Video Contests has a great blog to explore. The OVC blog features interviews with their users and others in the advertising industry, including Zooppa’s very own Marketing Manager, Michael Burlin. Check out OVC’s latest post: Interview with Michael Burlin. Thank you, OVC and Michael Burlin for providing an energetic and inspirational interview!

Zooppers, we found a great video via ReelSEO, the world’s leading resource of news, tips, research and trends focused in video marketing. This video is a call to action for businesses to get into the groove of things within their marketing sectors, since video is now a marketing-must. Businesses demand video marketing. Here is a [...]

There’s Zooppa! Getting Results with Crowdsourcing offers a great map of the crowdsourcing landscape.  For the high-res image and an  online discussion about it, go here.

You’ve probably seen the winning submissions for the contest to promote Richard Hine’s debut novel Russell Wiley is Out to Lunch, but – if you haven’t already – head over to Amazon to learn about the book itself.  The edgy but uplifting satire reflects on the challenges of print in the digital age by detailing [...]

Our friend Rick Liebling over at Eyecube just released a fantastic eBook on crowdsourcing that you must read. Since Zooppa is the ‘leading source of user-generated advertising’ Rick asked our CEO Wil Merritt to contribute to the eBook. Wil’s article talks about how the agencies of the future will harness the positive people-powered brand energy [...]

The crowdsourcing discussion has been garnering more and more attention of late. There are strong opinions on both sides of the argument. We here at Zooppa decided it was time to weigh in on the issue ourselves. First, it is worth mentioning that although the term ‘crowdsourcing’ has only been around for a few years [...]