Zooppa

Today’s consumers are exposed to a whirlwind of marketing campaigns – via the Internet, social media channels and e-mail, not to mention all of the advertising mediums that don’t fit neatly onto a computer or mobile phone. With each campaign, a company is working to further define its brand and differentiate itself from the competition. [...]

I cut my teeth in the Internet world as a salesman for Go2Net. No, not Goatnet.com or Goto.com – Go2Net. We had a great management team in Russ Horowitz and John Keister. One lesson they taught me was that anyone in business can give 90%- it is very hard to give 100%. But putting out [...]

As we were reviewing the entries to our recent Zooppa video contest I was thinking a lot about the video competitions I had entered during the 80’s and 90’s. These competitions were usually run for professionals and awarded for creativity and technical skills such as lighting or editing. There were no awards for meeting the [...]

A wise woman once said to me during a time of great distress for her, “if you don’t laugh, then you’re just going to cry.” Perhaps the stress in someone’s life and the amount of laughter they need are inversely proportional – the harder life gets, the harder you need to laugh. Laughter certainly doesn’t [...]