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Disruptive & Digital: How Tommy John is Changing Men’s Fashion

The fashion industry isn’t quick to pivot. Sure, trends may change every year, but there’s still a core of old-fashioned opinions that dominate the landscape: “Consumers will spring for the latest trend.” “Expensive means higher quality.” “Big brands are always… Continue Reading

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The “In ’N Out” of Advertising Food to Millennials

Last week, Burger King debuted a clever ad for net neutrality. The spot featured real customers who were offered a range of burgers priced by speed of delivery, from the $4.99 all the way to $25.99 for a single Whopper. The… Continue Reading

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Tips from Gillette on “The Best a Man Can Get”

We’ve got news for you on our Gillette “Best a Man Can Get” project. You’ll have one extra week to complete your submissions. The new deadline will be Feb. 15th at 3 PM Rome Time. But that’s not all! Gillette took a… Continue Reading

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YouTube and the Struggle for Clean Content

YouTube has another crisis on its hands. The past year has been a firestorm of content complaints: first, racist videos from top creators like PewdiePie force video censorship for ad compliance. Not long after, brands clamored for more responsibility and transparency… Continue Reading

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Dreamforce 2017: What You Need to Know

 This year Dreamforce took San Francisco by storm. Museums were rented out to contain attendee overflow, some bars turned away non-conference patrons, and Michelle Obama made an appearance to chat with Salesforce CEO Mark Benioff. Looking for the most exciting… Continue Reading

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Why NOW Is Still Relevant

Ah, the NOW series. The psychedelic, neon-hued albums whose ad campaigns dominated the commercial spaces on MTV, Nickelodeon, VH1 and countless other networks. They were quintessential Y2k culture, with catchy music video clips of Britney Spears, SmashMouth and Jay-Z all crammed into… Continue Reading

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360° Live Streaming Launches on Periscope and Facebook

Global users will have the ability to live stream or upload their 360° experiences across various platforms.  Periscope just recently announced that all users will have the ability to broadcast 360° videos through iOS. Starting today, anyone broadcasting with Periscope… Continue Reading

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Let’s Talk About the Wonder Woman Trailer 3

Zooppers, are you as amped as we are for the new Wonder Woman flick? The latest trailer, dubbed “Origins”, was released several days ago and the hype coming from DC fans has been palpable. Will it live up to its… Continue Reading