Zooppa

The winners are in for the Pepto-Bismol competition! It was a really successful competition, and we all had a lot of fun with it! The tagline behind the campaign was “Eat, Drink & Be Covered”, and everyone took that and got really creative! The Pepto-Bismol Team said, “There was some tremendous work submitted for the [...]

Hello borderline unhealthy, obsessed with advertising, creative geniuses. AKA: ZOOPERS! I know exactly how you feel. Because I am one of you. Maybe your looking to land your dream job at a big agency or design firm. Or maybe you are still in school and just trying to get some work to add to your [...]

Andy Spyrison is a seasoned advertising industry vet who knows a thing or two about creating for brands. Today Andy is sharing his thoughts with the Zooppa community on the advertising concept of “misdirection”. Learn & Enjoy! -Josh Hope you had a fun April Fools’ Day! In the spirit of the holiday, I thought this [...]

Influencer marketing is a powerful form of relationship marketing. Steve Ziemba from the Word of Mouth Marketing Association (WOMMA) takes you through the basics with this fun case study – Josh My Influencer Moments Whether I am at a non-industry function or a local neighborhood event, when the “what do you do” question comes up, [...]

While we might wish for bottomless wells of creativity, even the most revolutionary artists and thinkers get stuck. Dali developed a system to capture dreams, Hemingway wrote every morning (rain or shine, intoxicated or sober), Hunter Thompson re-wrote entire books. Each had a way to get inspired. We will explore many of these strategies to [...]

Today’s consumers are exposed to a whirlwind of marketing campaigns – via the Internet, social media channels and e-mail, not to mention all of the advertising mediums that don’t fit neatly onto a computer or mobile phone. With each campaign, a company is working to further define its brand and differentiate itself from the competition. [...]

Kirk Mastin is moving on from Zooppa, and will be handing over the mantle of community manager to Josh Barnes. Check out the video introduction.

I cut my teeth in the Internet world as a salesman for Go2Net. No, not Goatnet.com or Goto.com – Go2Net. We had a great management team in Russ Horowitz and John Keister. One lesson they taught me was that anyone in business can give 90%- it is very hard to give 100%. But putting out [...]

For young inspired film makers, choosing the right film school is a tough decision. Where do you start? Many of us will start looking at community colleges or universities that offer a film or production major in hopes that we will make the right connections and shoot a spectacular film. Unfortunately the entertainment industry is tough [...]

Zooppa is asking for high-def and high quality videos for the Pillsbury contest and thought it only fitting we let you know what we think makes a great commercial.  Here is a list of the top five elements a high quality commercial should have: 1. Check the Sound: Nothing spoils a good commercial like poor [...]