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Disruptive & Digital: How Tommy John is Changing Men’s Fashion

The fashion industry isn’t quick to pivot. Sure, trends may change every year, but there’s still a core of old-fashioned opinions that dominate the landscape: “Consumers will spring for the latest trend.” “Expensive means higher quality.” “Big brands are always… Continue Reading

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The “In ’N Out” of Advertising Food to Millennials

Last week, Burger King debuted a clever ad for net neutrality. The spot featured real customers who were offered a range of burgers priced by speed of delivery, from the $4.99 all the way to $25.99 for a single Whopper. The… Continue Reading

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Tips from Gillette on “The Best a Man Can Get”

We’ve got news for you on our Gillette “Best a Man Can Get” project. You’ll have one extra week to complete your submissions. The new deadline will be Feb. 15th at 3 PM Rome Time. But that’s not all! Gillette took a… Continue Reading

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Seniors Citizens are Getting Social

Reaching seniors has long been the bane of advertisers. Often stereotyped as out of touch or behind the times, most organizations miss the opportunity to tap into this network of consumers. The reluctance is understandable, especially when the majority of… Continue Reading

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Cook a Meal, win a GoPro from Kikkoman!

Love food and filmmaking? Then our Kikkoman “Asian Inspiration” Part 2 project is for you! We’ve teamed up with Kikkoman, Active, and Ketchum to bring you another awesome assignment. To help energize their brand, Kikkoman is looking for contemporary, out-of-the-box… Continue Reading

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On our Radar: Nikon Steals CES 2018, Wacky Ikea Ads, and more!

Ikea Treats Expecting Moms  Åketsam Holst has done it again. Ikea’s agency on record has produced some of the most iconic ads for the brand, including the touching “Enough,” and this delightful but seemingly pointless “Where Life Happens” ad. This time… Continue Reading

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YouTube and the Struggle for Clean Content

YouTube has another crisis on its hands. The past year has been a firestorm of content complaints: first, racist videos from top creators like PewdiePie force video censorship for ad compliance. Not long after, brands clamored for more responsibility and transparency… Continue Reading

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Why NOW Is Still Relevant

Ah, the NOW series. The psychedelic, neon-hued albums whose ad campaigns dominated the commercial spaces on MTV, Nickelodeon, VH1 and countless other networks. They were quintessential Y2k culture, with catchy music video clips of Britney Spears, SmashMouth and Jay-Z all crammed into… Continue Reading

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360° Live Streaming Launches on Periscope and Facebook

Global users will have the ability to live stream or upload their 360° experiences across various platforms.  Periscope just recently announced that all users will have the ability to broadcast 360° videos through iOS. Starting today, anyone broadcasting with Periscope… Continue Reading

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Best April Fools pranks of 2017

Which ones did you fall for? April 1st has come and passed, but the pranks will forever go down in history. Major companies decided that they wanted to play along this year. Take a look at some of the funniest… Continue Reading