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Choose Your Own Adventure— TV Style

Fans Increase Network Pressure The days of single-thread narratives are over—at least they might be for TV. In an age where fan demands are heard via petitions and Twitter pushes,  showrunners and networks are subject to popular whim now more… Continue Reading

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What isn’t an Ad anymore?

Ads Evolved Into new Forms as Media Landscape Shifts Senior vice president for media strategies at the CW television network, Caty Burgess, said: “Is the question, ‘What is an ad?’ or ‘What isn’t an ad?’” A traditional advertisement back in the… Continue Reading