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Overwatch League Promises Big Bucks for Advertisers

There was a time when the words “electronic sports” and “big ad bucks” would’ve garnered a confused look at best, chuckles at worst. The combination of gaming and advertisement has been a long-standing tradition for niche brands and tongue-in-cheek references.… Continue Reading

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Disruptive & Digital: How Tommy John is Changing Men’s Fashion

The fashion industry isn’t quick to pivot. Sure, trends may change every year, but there’s still a core of old-fashioned opinions that dominate the landscape: “Consumers will spring for the latest trend.” “Expensive means higher quality.” “Big brands are always… Continue Reading

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Tips from Gillette on “The Best a Man Can Get”

We’ve got news for you on our Gillette “Best a Man Can Get” project. You’ll have one extra week to complete your submissions. The new deadline will be Feb. 15th at 3 PM Rome Time. But that’s not all! Gillette took a… Continue Reading

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How to Improve Your Films

“How do I win?” It’s the most common question we get at Zooppa HQ. We know video production takes a lot of work: scouting talent and locations, hiring crew, editing footage and more. That’s not to mention all the price… Continue Reading

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Adoptify Matches Your Playlist with the Perfect Pup

It’s been a good year for dogs. Summer brought us dOGUMENTA, the world’s first art gallery designed for man’s best friend. The Puppy Bowl, Animal Planet’s answer to the Super Bowl, snags an average of 2.2 million viewers per event,… Continue Reading

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Seniors Citizens are Getting Social

Reaching seniors has long been the bane of advertisers. Often stereotyped as out of touch or behind the times, most organizations miss the opportunity to tap into this network of consumers. The reluctance is understandable, especially when the majority of… Continue Reading

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Cook a Meal, win a GoPro from Kikkoman!

Love food and filmmaking? Then our Kikkoman “Asian Inspiration” Part 2 project is for you! We’ve teamed up with Kikkoman, Active, and Ketchum to bring you another awesome assignment. To help energize their brand, Kikkoman is looking for contemporary, out-of-the-box… Continue Reading

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2017: The Year of Zooppa

It’s been a busy 2017 for Zooppa.  We’ve moved cross-country, scoured NYC for the best coffee places around, and launched a ton of projects! With over $1 million paid out in project awards and 25k new creatives who signed up to work on our 50+ projects… Continue Reading

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360° Live Streaming Launches on Periscope and Facebook

Global users will have the ability to live stream or upload their 360° experiences across various platforms.  Periscope just recently announced that all users will have the ability to broadcast 360° videos through iOS. Starting today, anyone broadcasting with Periscope… Continue Reading

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Best April Fools pranks of 2017

Which ones did you fall for? April 1st has come and passed, but the pranks will forever go down in history. Major companies decided that they wanted to play along this year. Take a look at some of the funniest… Continue Reading