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User-Generated Advertising Start-up Adds Community Manager [Press Release]

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Seattle-based Zooppa continues new talent acquisition

SEATTLE, WA, Oct. 27, 2011 (GLOBE NEWSWIRE) — Zooppa, the world’s leading source of user-generated advertising, announced today that Ian Fraser has joined the company as Community Manager, responsible for overseeing growth of the Zooppa community and curating creative content.Prior to joining Zooppa, Fraser held a number of increasingly responsible roles at iNDEMAND Networks; most recently Post Production Engineer. He was also a Brand Assurance Support Representative at Marvel Enterprises in New York. Fraser is also a stage actor co-founded the Baggy Pants theatre company — co-producing and marketing original theatrical pieces.”As an actor and talented filmmaker, Ian adds a keen artistic eye that will enable him to be a great representative and champion for Zooppa’s growing creative community,” says Wil Merritt, Zooppa CEO. “It will be great to have him on board as we bring more opportunities from leading brands to our members.”

Fraser received a Bachelor’s degree in Theatre Arts from Western Washington University in Bellingham and a professional certificate in Digital Video Production from NYU.

About Zooppa

Zooppa is the world’s leading source of user-generated advertising. With a creative community of over 125,000 members, Zooppa has worked with global brands like Samsung, AT&T, Nike and Google and agencies like BBDO, MindShare and Razorfish to produce fresh and fun creative ads. Beyond content, Zooppa’s innovative model of social crowdsourcing offers brands and agencies a cost-effective, strategic approach to engage consumers, build online word-of-mouth and gain customer insights.

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CONTACT: Joe Eckert BakerCG for Zooppa 203-300-2649 jeckert@bakercg.com

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