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West Coast Water Heater Company Crowdsources Promotional Videos [PRESS RELEASE]

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Fast Water Heater Company Generates Marketing Videos with World’s Leading Source of User-generated Advertising

SEATTLE, WA, June 15, 2011 – Fast Water Heater Company, a water heater installation and repairs business serving Washington, Oregon and California with offices in Kirkland, recently teamed up with Zooppa, the world’s leading source of user-generated advertising to produce a series of online promotional videos.

The Cold Shower Challenge campaign asked participants to submit videos around the company’s tagline, “When your hot turns to cold, you’d better think fast!”, and received over 40 fun and creative submissions to use for its promotions. The videos range from action-packed to sexy to funny and show the hilarious situations that can ensue after losing hot water in the shower. The campaign offered $4,000 in cash prizes to the top ten best submissions and the grand prize went to “Best Friends” by Zooppa member mspencer. (See his winning video here). See how Fast Water Heater Company is utilizing the winning videos in its marketing programs here.

Fast Water Heater Company’s campaign on Zooppa offers a great example of how user-generated videos can serve the marketing needs of medium-sized business as well as major brand names. “We were really impressed with the response from the Zooppa community,” says Jason Hanleybrown, CEO of Fast Water Heater Company. “We run the world’s least exciting business but Zoopa’s community was able to help give us a little more sizzle. It’s amazing how a creative challenge like our campaign can inspire so many to produce such imaginative and engaging work. We look forward to using these videos to spread the word about our business.”

“We’re thrilled with the results of the Cold Water Challenge and it’s been great working with such innovative marketers like the folks at Fast Water Heater Copmany,” says Zooppa CEO Wil Merritt. “These guys are really leading the way by showing how creative crowdsourcing can also take a medium-sized business’ marketing efforts to the next level.”

View the campaign brief and all the submissions of the Cold Shower Challenge on Zooppa here.

For more information on Hot Water Heater Company, visit their website, www.fastwaterheater.com.

ABOUT ZOOPPA: Zooppa is the world’s leading source of user-generated advertising. With a creative community of over 106,000 members, Zooppa has worked with global brands like Samsung, AT&T, Nike and Google and agencies like BBDO, MindShare and Razorfish to produce fresh and fun creative ads. Beyond content, Zooppa’s innovative model offers brands and agencies a cost-effective, strategic approach to engage consumers, build online word-of-mouth and gain consumer insights.

ABOUT FAST WATER HEATER COMPANY: Fast Water Heater Company provides installation and repair of hot water heaters in Washington, Oregon and California. In business for over 20 years, all technicians are company employees and are licensed and bonded in every state our company operates. In addition to servicing customers directly, Fast Water Heater Company also provides installation services for major big box retailers and large utilities. Its sister company Demand Management Installation Services provides energy efficiency measure installation on behalf of utilities and consumers in both the residential and commercial categories.

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For Further Information Contact:
Michael Burlin, Marketing Manager
mburlin@zooppa.com
(206) 623-1587

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