Costumes communicate a lot in a scene. When paired with a particular setting, it tells you almost everything you need about what’s going on. Where is the character? How are they feeling? What is their personality?
- Wearing pajamas on a couch: sick day? early morning? or maybe they’re having a really, really bad day.
- Wearing a suit at a restaurant: formal affair? a date? or business meeting?
When you only have 30 seconds, every piece of visual communication counts. Here’s what these character’s outfits say about them:
Plain T-Shirt, Board Shorts, Sunglasses Accessories
What it says: “I’m a laid back kind of guy who doesn’t fit into the uptight culture of corporate America. (Or, it’s a Saturday.) I also pay attention to details which is why I remembered to bring sunglasses. I’m conscious about the environment so I ride my bike to help with an active lifestyle. On the other hand, I’m too cool for helmets. Also, I understand that any use of logos would disqualify my entry from Zooppa so I’m keeping things simple and brand free.”
Ninja costume, bright sneakers, red nail polish
What it says: “I’m a badass. Obviously. Did you miss the ninja costume? I don’t have to choose between fashion and function. My kicks keep me going all day long with fuchsia colors that show I’m serious about style. I may be chasing after kids all day but I still take time out for myself. Check out my chip free digits. Also, I understand that any use of logos would disqualify my entry from Zooppa so I’m keeping things simple and brand free.”
Plaid short sleeved button down shirt, bright blue t-shirt, khaki shorts
What is says: “The clashing colors of my shirt show that I don’t usually dress for fun, I must work a boring corporate job. How can you tell it’s boring? If it was fun it would pay more and I’d be dressed better. My khaki board shorts let you know this is casual event. I’m not trying to impress anyone so either this is a gathering with close friends or with neighbors I really don’t like and thus don’t care what they think. Also, I understand that any use of logos would disqualify my entry from Zooppa so I’m keeping things simple and brand free.”