What makes you buy one product over its competition? Its unique selling point. What sets it apart from the competition. When a great ad-maker drives the USP message home, you don’t even consider its competition. You know you need… Continue Reading
Welcome to First Watch! First Watch is a blogpost sponsored by Zooppa, where we talk about the first impressions we get once we watch trailers. Today’s trailer, David Fincher‘s The Girl with the Dragon Tattoo. So what comes across when… Continue Reading
Winner takes home $15,000 of $40,000 total prizes SEATTLE, WA, Nov. 29, 2011 (GLOBE NEWSWIRE) –Siemens, a global powerhouse in electronics and electrical engineering, operating in the fields of industry, energy and healthcare as well as providing infrastructure solutions, primarily… Continue Reading
(Warning: contains graphic pro-American sentiment. May not be suitable for open-minded viewers.) As an American, I watch a lot of American films. I guess it’s by default, but when I watch a foreign film, it feels foreign. “Oh, yeah, that’s… Continue Reading
While teenies may have been gawking over the undeniable hotness in the new saga addition “Breaking Dawn: Part 1”, companies were taking advantage of the series’ success. Since the on-screen inception of the first movie in the series “Twilight”, viewers… Continue Reading
The team here at Zooppa is thankful for family, friends, our community and our clients. Thanks for continuing to make our work a whole lot of fun and have a restful Thanksgiving holiday.
When it comes to planning dialogue scenes there are a lot of things to take into account. Everyone want sharp Aaron Sorkin like writing, but no one wants to think about what way is most effective to draw… Continue Reading
We’ve got the final decisions from the folks over at Zappos. Congratulations to tmerlau, who took home first prize for “Something for Everyone”! Well done, guys! First prize: $25,000 tmerlau – “Something for Everyone” Second prize: $8,000… Continue Reading
How many jelly beans does it take to make one music video? 288,000 is the exact number. No, your eyes aren’t deceiving you. And even more unbelievable, this mere three minute and twenty-six second music vid made entirely out of… Continue Reading
On iMediaConnection, Zooppa CEO Wil Merritt outlines 5 critical steps to launching a successful crowdsourced, social video campaign and explains how crowdsourcing is becoming a dynamic marketing tool. Read the entire article here.