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Mother’s Day Ad Campaigns for 2017

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Mother’s day is around the corner. These companies know what they’re doing. 

Kraft Macaroni & Cheese – Swear Like a Mother

For Mother’s day, Kraft teamed up with Melissa Mohr, author of Holy Sh*t: A Brief History of Swearing, to provide mothers with a couple of alternatives to swear words. The idea behind the ad? To celebrate perfectly imperfect parenting.

https://youtu.be/jV-opIMAtD4

American Greetings Commercials – #GiveMeaning

This commercial will pluck at your heartstrings, which is exactly what American Greetings wanted to go for. Their ‘Give Meaning’ campaign seeks to shine a light on the true value of sending a card by recognizing everyday moments that become bigger than the card itself.

SickKids – MomStrong

SickKids, a children’s health nonprofit, decided to deliver this soul-crushing ad about strong mothers and their struggle with caring for their sick children. The message? “For every kid in the hospital who’s missing their childhood, there’s a mom staying strong”.

UPDATE

Here is “Someone For You” by our very own Zoopper, Sheridan. Take a look at this spot for eHarmony, also noted as one of the best Mother’s Day Spots of the Year on Ad Age!

 

 

Chantal Wong

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