Mother’s day is around the corner. These companies know what they’re doing.
Kraft Macaroni & Cheese – Swear Like a Mother
For Mother’s day, Kraft teamed up with Melissa Mohr, author of Holy Sh*t: A Brief History of Swearing, to provide mothers with a couple of alternatives to swear words. The idea behind the ad? To celebrate perfectly imperfect parenting.
American Greetings Commercials – #GiveMeaning
This commercial will pluck at your heartstrings, which is exactly what American Greetings wanted to go for. Their ‘Give Meaning’ campaign seeks to shine a light on the true value of sending a card by recognizing everyday moments that become bigger than the card itself.
SickKids – MomStrong
SickKids, a children’s health nonprofit, decided to deliver this soul-crushing ad about strong mothers and their struggle with caring for their sick children. The message? “For every kid in the hospital who’s missing their childhood, there’s a mom staying strong”.