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Marketing

Overwatch League Promises Big Bucks for Advertisers

There was a time when the words “electronic sports” and “big ad bucks” would’ve garnered a confused look at best,…

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Marketing

The “In ’N Out” of Advertising Food to Millennials

Last week, Burger King debuted a clever ad for net neutrality. The spot featured real customers who were offered a range…

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Marketing

Seniors Citizens are Getting Social

Reaching seniors has long been the bane of advertisers. Often stereotyped as out of touch or behind the times, most…

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