AARP: Caregiver Assistance


Hello Zooppers!


There is lots going on at Zooppa HQ. Have you seen our project with AARP?


There are many people in our lives that we don’t realize are family caregivers, and they themselves may not realize it either. What we want is a video that highlights the struggles, challenges, frustrations, and joys of being a family caregiver. We want you to help us educate people about who these caregivers are, what they do, and how to thank and acknowledge them in a meaningful way.


For this project, there are three different directions you can go: 

1. The Changing Face of Caregiving 

2. Random Acts of Kindness for a Family Caregiver 

3. Roles Change. 

For each of these we want the main focus to be on friends and family who are acting as the caregiver, not nurses, homecare aids or paid individuals. The video should be 30 to 180 seconds long. The tone should be inspiring, entertaining, non-judgmental, informative and authentic. It should tug on people’s heartstrings inspiring them to share and encourage others.


This project is only open until September 28th! There is also an Early Entry Deadline on September 8th. If you are interested in participating or just want to learn more about this project check out our full creative brief.


We hope you are enjoying your summer and we look forward to seeing what you guys submit in our various projects! Best of luck to everyone!

Colette Marien

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