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Cannes Lions 2017—Zooppa’s Favorite Video Campaigns

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Cannes Lions is coming. Every year, the most beautifully branded campaigns will be awarded from a grand jury composed of the most influential and creative people in the advertising industry.

The ceremony will be held next week and the Zooppa team is thrilled to be in attendance!

If you are thinking to take a trip to Cannes, make sure to get in touch with our CEO Alessandro Biggi. He will be there with our team on the 19th and 20th of June!
You can also reach out to us by email: hey@zooppa.com

While we are waiting for the official winners, we have created a list with our top 10 video advertising campaigns of 2016.

Sit down and make yourself comfortable…let’s get started!

BEST VIDEO CAMPAIGN OF 2016

  1. CAMPAIGN: THE WORLD’S BIGGEST ASSHOLE

    Client: Donate Life
    Agency: The Martin Agency

“After all the arguments, lack of tips and constantly sending back food I finally learned the name of my worst customer, Coleman Sweeney. And I’ll never forget it.”

  1. CAMPAIGN: SWEDEN ON AIRBNB

    Client: Visit Sweden
    Agency: Forsman & Bodenfors

The freedom to roam empowers people in Sweden to move around freely in nature—eating berries from the ground, sleeping under the stars and swimming in the lakes. In other words, Swedish nature is just like a regular home. To spread the word and give people all over the world the opportunity to experience this, Visit Sweden has listed the entire country on Airbnb.

  1. CAMPAIGN: FEARLESS GIRL

    Client: State Street Global Advisor
    Agency: McCann New York

Fearless Girl for State Street Global Advisors has become an international sensation, garnering unprecedented earned media and driving conversation around gender diversity.

  1. CAMPAIGN: MY MUTANT BRAIN

    Client: Kenzo
    Agency: Framework London

With an original track by Sam Spiege and direction of Spike Jonze, a commercial spot for a new fragrance by Kenzo, that look like more a music video.

  1. CAMPAIGN: L’AMOUR

    Client: Intermarché
    Agency: Romance Paris

You may not think of grocery shopping as the most romantic activity, but after getting through this commercial by the French grocery store Intermarché, you just might start to see it that way.

  1. CAMPAIGN: LOVE STORY

    Client: Movistar
    Agency: Y&R Mexico

In the digital world, there are many stories like this. Do not let them continue telling stories like this…

  1. CAMPAIGN: SOUNDS LIKE YOU

    Client: Pandora
    Agency: Agenzia interna

Take a musical journey through some of the most iconic album covers with Michel Gondry and Pandora. Brilliant and creative.

  1. CAMPAIGN: EATKARUS

    Client: Edeka
    Agency: Jung Von Matt

A sad and cold town where everyone is obese and eats the same food. The protagonist is a little boy pursuing the dream of flying and has a moment of enlightenment that helps make his dream come true.

  1. CAMPAIGN: WORLDS APART

    Client: Heineken
    Agency: Publicis London

Heineken presents ‘Worlds Apart’ An Experiment.
Can two strangers with opposing views prove that there’s more that unites than divides us?

  1. CAMPAIGN: DO WHAT YOU CAN’T / OSTRICH

    Client: Samsung
    Agency: Leo Burnett Chicago

What happens if you refuse to listen to what “can’t be done?” Samsung believes the only way to achieve the impossible is by refusing to accept that anything is.

BEST VIDEO CAMPAIGN OF 2016

Are you going to Cannes Lions as well? Let’s connect!

Send us an email to: hey@zooppa.com

Nicola Scopelliti

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