Marketing

Zooppa: A New Agency Model

It may seem odd at first, but over the course of Zooppa’s 10 year existence, we’ve learned how to turn…

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Exploring New Creative Agency Models

An interesting overview of the future and the present of the agencies, in an article written by the CEO of…

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YouTube vs. Tin Hats, Disney Tackles Netflix & SXSW

YouTube vs. The Tin Hats  It may sound like an odd crossover, but YouTube will be employing the help of…

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Overwatch League Promises Big Bucks for Advertisers

There was a time when the words “electronic sports” and “big ad bucks” would’ve garnered a confused look at best,…

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Disruptive & Digital: How Tommy John is Changing Men’s Fashion

The fashion industry isn’t quick to pivot. Sure, trends may change every year, but there’s still a core of old-fashioned…

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The “In ’N Out” of Advertising Food to Millennials

Last week, Burger King debuted a clever ad for net neutrality. The spot featured real customers who were offered a range…

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Seniors Citizens are Getting Social

Reaching seniors has long been the bane of advertisers. Often stereotyped as out of touch or behind the times, most…

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On our Radar: Nikon Steals CES 2018, Wacky Ikea Ads, and more!

Ikea Treats Expecting Moms  Åketsam Holst has done it again. Ikea’s agency on record has produced some of the most…

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