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Seniors Citizens are Getting Social

Reaching seniors has long been the bane of advertisers. Often stereotyped as out of touch or behind the times, most organizations miss the opportunity to tap into this network of consumers. The reluctance is understandable, especially when the majority of… Continue Reading

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On our Radar: Nikon Steals CES 2018, Wacky Ikea Ads, and more!

Ikea Treats Expecting Moms  Åketsam Holst has done it again. Ikea’s agency on record has produced some of the most iconic ads for the brand, including the touching “Enough,” and this delightful but seemingly pointless “Where Life Happens” ad. This time… Continue Reading

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Our Favorite (Story) Ads of 2017

It’s no secret that stories have become an increasingly dominant force for advertisers. Gone are the days of product hawking with models and flashy logos a la 80s The Price Is Right. It’s swiftly been replaced by a tangled web of… Continue Reading

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YouTube and the Struggle for Clean Content

YouTube has another crisis on its hands. The past year has been a firestorm of content complaints: first, racist videos from top creators like PewdiePie force video censorship for ad compliance. Not long after, brands clamored for more responsibility and transparency… Continue Reading

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Thanksgiving Day 2017: An Event Guide

Turkey, Television and Travel dominate the Thanksgiving season. The American holiday has long been associated with family time and food, sparking some of the most ingenious ads of the year in preparation. While Christmas and The Super Bowl are two… Continue Reading

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Facebook Sneaks Up On Snapchat…Again

When Snapchat had it’s IPO in March of this year, Evan Spiegel was hopeful about the company’s direction. Instead of worrying about the platform’s growth, he wanted to “inspire creation because [they knew] a derivative of that is growth.” The company… Continue Reading

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Dreamforce 2017: What You Need to Know

 This year Dreamforce took San Francisco by storm. Museums were rented out to contain attendee overflow, some bars turned away non-conference patrons, and Michelle Obama made an appearance to chat with Salesforce CEO Mark Benioff. Looking for the most exciting… Continue Reading

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Why NOW Is Still Relevant

Ah, the NOW series. The psychedelic, neon-hued albums whose ad campaigns dominated the commercial spaces on MTV, Nickelodeon, VH1 and countless other networks. They were quintessential Y2k culture, with catchy music video clips of Britney Spears, SmashMouth and Jay-Z all crammed into… Continue Reading