Turkey, Television and Travel dominate the Thanksgiving season. The American holiday has long been associated with family time and food, sparking some of the most ingenious ads of the year in preparation. While Christmas and The Super Bowl are two… Continue Reading
When Snapchat had it’s IPO in March of this year, Evan Spiegel was hopeful about the company’s direction. Instead of worrying about the platform’s growth, he wanted to “inspire creation because [they knew] a derivative of that is growth.” The company… Continue Reading
This year Dreamforce took San Francisco by storm. Museums were rented out to contain attendee overflow, some bars turned away non-conference patrons, and Michelle Obama made an appearance to chat with Salesforce CEO Mark Benioff. Looking for the most exciting… Continue Reading
[vc_row][vc_column][vc_column_text] The word influencer—like “hype,” “traction,” and “ROI”—have become dirty words in advertising conversations. They’re hard to pin down, harder to measure and sometimes impossible to act on. Influencer strategies for a fashion brand might vary wildly compared to a… Continue Reading
If there’s anything advertising in the past ten years has taught us, it’s that brand attention is no longer a given. With 100s of different beauty, clothing, technology and software brands taking to the airwaves, consumers are no longer limited… Continue Reading
Ah, the NOW series. The psychedelic, neon-hued albums whose ad campaigns dominated the commercial spaces on MTV, Nickelodeon, VH1 and countless other networks. They were quintessential Y2k culture, with catchy music video clips of Britney Spears, SmashMouth and Jay-Z all crammed into… Continue Reading
Fans Increase Network Pressure The days of single-thread narratives are over—at least they might be for TV. In an age where fan demands are heard via petitions and Twitter pushes, showrunners and networks are subject to popular whim now more… Continue Reading
Once in a Lifetime Chance The solar eclipse hits the US today! This rare cosmic event has generated unprecedented excitement, prompting spontaneous vacations and PTO that economists estimate will cost America $700 million in productivity. That’s an staggering number, especially… Continue Reading
Doggy splash pools, solar homes and Netflix’s revenge—here’s a look at what’s on our radar for the week. The Dog Days are Here Meet DoGUMENTA, America’s first museum exhibit for dogs. The brainchild of art critic Jessica Dawson, the exhibit… Continue Reading
A New Way to Watch Yesterday, Facebook unveiled its Watch platform for original video content. A cross between livestreaming and content hosting, the Watch platform will feature content for a variety of viewers, from live Major League Baseball games,… Continue Reading