In my humble opinion, one of the most rewarding projects a team of filmmakers can undertake is the creative-thirst-quenching, ever-morphing medium of the music video. Though short and sweet, these projects can sometimes be pretty costly, especially if you are shooting on film, have a lot of special effects or shoot in multiple locations.
But thanks to clever little advances in digital video technology, there is a light at the end of the expensive movie-making tunnel! You can still make a great impact, if you plan your video well enough.
These artists’ videos have proved this theory right without relying on a ton of fancy special effects or lighting setups. Using a little costuming, preproduction and a solid editor, they each deliver a very captivating, and in my mind, memorable videos:
A Lull | Weapons for War
Sigur Ros | Hoppipolla
But isn’t camera equipment expensive?
Correct: The most costly part of your upcoming music video masterpiece is likely to be the equipment rental (or purchase), and both of these options would have cost you a large chunk of change, say, 8-10 years ago. But as camera technology improves, the image quality of the older or more affordable cameras is much closer to that of the prosumer or professional-grade cameras. In the past 5 years, the gods of technology have given us HD capability on almost every video recording device made recently, which makes recording a great image so much more affordable these days!
So if you live by a thrift store or a costume shop, can get your hands on a can of spray paint and some fabric, and want to shoot a music video that will have your audience in a state of awe and inspiration, just look to the artists above and others for proof that it can be done!
::::::::: Ready?! Set?! Shoot?!