Former Proctor & Gamble VP and World Federation of Advertising president adds expertise in marketing innovation to growing advertising startup
SEATTLE, March 22, 2012 – Bernhard Glock, global media leader and marketing innovator, joins Zooppa, the world’s leading source of user-generated advertising, as an Advisory Board Member. Glock brings to Zooppa over 25 years of experience in holistic communications planning and expertise as an industry pioneer who set new return-on-investment (ROI) standards for consumer marketing.
Currently, as founder of the Bernhard Glock Media Leadership Company LLC and senior VP of Medialink LLC, Glock consults with major advertisers, agency networks, broadcasters, and associations internationally. Formerly, Glock served as the VP of global media purchases at Procter & Gamble (P&G), where he oversaw one of the world’s largest global media budgets and established many of P&G’s best practices for media purchasing and marketing communications.
For six years, Glock served as deputy president of the World Federation of Advertisers, whose members represent 90 percent of global marketing communications spending amounting to $700 billion annually. Today, he serves on the advisory boards of five young technology companies, bringing together breakthrough emerging companies and established businesses in media and marketing communications.
Glock currently keeps his head office in Cincinnati.
“Bernhard’s work has helped define the marketing industry over the last three decades and he is a longtime advocate for the digital future of marketing, making him a perfect complement for our company,” said Wil Merritt, CEO, Zooppa. “His perspective and input will be a tremendous asset to us as we steer the future growth of our company.”
“I am thrilled to join Zooppa as Advisor,” says Bernhard Glock. “Zooppa’s future oriented and creative business platform, combined with the entrepreneurial spirit of the team, makes this engagement an exciting one to work on.”
Zooppa is the world’s leading source of user-generated advertising. With a creative community of over 135,000 members, Zooppa has worked with global brands including Google, Samsung, AT&T, and Nike and agencies including BBDO, MindShare and Razorfish to produce fresh and fun creative ads. Beyond content, Zooppa’s innovative model of social crowdsourcing offers brands and agencies a cost-effective, strategic approach to engage consumers, build online word-of-mouth and gain customer insights.