Does Your Branding Stick? Ask a Five-Year-Old

All brands want instant and universal industry recognition. They pay billions annually to get it. But it seems like some of them need to start consulting with more five-year-olds.

She’s a little shaky on worded logos, but image-only (i.e., “That is… the coffee logo,” for Starbucks) are a home run.

Get your brand mark established as “the coffee logo” to a five-year-old? Odds are, she’ll be a lifelong customer.


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