How to Convert Concepts to Great Design (pt. 2)

Building off of last week’s post, here are two more tips for translating your brilliant ideas into dazzling print designs.

4.  Layout

So you have all your various elements (pictures, text, etc) developed, and now your design is at the point where you need to combine everything together in an interesting way.  One essential tool for graphic design is a “grid.”  Not all of them look the same as they’re dependent on the designer and the project, but grids organize your information, aid in the placement of objects, and help to create your layout.  Grids are fairly complex and can be very technical, but they can help you experiment with breaking up your page into boxes.

One essential component to layout design is The Rule of Thirds:

  • To instantly create interest, move the focal point away from the center. It is easy to take a picture and put the subject in the middle, but this results in a dull image that does not stand out. By moving the interest to points away from the middle, it instantly improves interest.  Look how the image with the goat is much more interesting than the one with the man.

5. Typeface selection

Typography is a complex art all on its own, but for brevity’s sake, be conscious of how you use type in your designs. Taking time to choose the proper typeface can help emphasize that specific tone that you, as the designer, are trying to achieve.

There is an overwhelming number of typefaces out there, so choose carefully. The first choice you need to make is probably between a serif or sans-serif typeface. A serif is just a small line to finish off the stroke of a letter but can provide an air of sophistication to your text.

  1. Some good typefaces include: Univers, Trade Gothic, Gill Sans, Myriad, Garamond, Futura, Helvetica, Akzidenz Grotesk, and DIN. There are many good typefaces out there that have been designed by typographers.  Here is a list of the top 100. Of course, this is subjective, but most designers agree that these are acceptable.
  2. DO NOT USE: Comic Sans, Papyrus, Curlz MT, Brush Script, Copperplate Gothic, Poor Richard, or Arial. These typefaces are never okay.  For graphic design humor, check out “Ban Comic Sans“.

Well, here is the end of my rough run through of important aspects of good graphic design. Hopefully this helps to improve upon your raw talent!

Jasmine Moore

One Comment

  1. Great post. Thank you for sharing these essential aspects of the graphic design. I will try to follow these steps and let you know its effects. thanks

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