what do you think about interactive advertise? Surfing around the net we’ve found a lot of links leading to interesting examples of interactive ads. The funniest is the one in which they try to convince costumers about the real origin of Vodka (or, we should write, Wodka!).
There’s also a company which seems specialized in producing interacting ads (really funny, we have to admit).
But we’re wondering: why one should be interested in an interactive advertise? How can it be used outside the net? In which way could it be useful in the material world?
What do you think about doing it the Nokia way?