It’s the End of the World as You Show It [Press Release]

Latest Zooppa video contest asks community to show us the end of the world-Mayan style

SEATTLE, WA, Dec. 27, 2011 (GLOBE NEWSWIRE) — With 2012 rapidly approaching (and along with it the end of the Mayan calendar) Zooppa, the leading source of user-generated advertising, wants to know how you think the world will end.

“We all know that the world will end in 2012, which is a kind of a bummer, but a lot of folks are curious about what exactly will cause the end of the world,” said Zooppa CEO Wil Merritt (tongue firmly embedded in cheek). “We know how Roland Emmerich thinks it will happen, but is he right? How do you think it will all go down?”

Will it be natural disasters, like floods, earthquakes, storms, or volcanos?

Will it be plagues, locusts, and famine?

Will it be another season of Keeping Up with The Kardashians?

The Contest

Create a video, up to 90 seconds in length, that depicts a version of how the world will end. It can be a complete narrative, or a movie trailer that depicts a theory.


Winners will be chosen by the Zooppa staff, and will be judged on the below very strict criteria, broken down into percentages:

  • Which videos do we like the most? (100%)

There will also be one video chosen by the Zooppa Community through voting.

“Brand name clients regularly challenge the Zooppa community with creative projects,” says Merritt. “With the End of the World contest, we’re giving talented filmmakers a fun Zooppa project where they can really let their imaginations run wild.”

In addition to the cash prizes, the 1st place winner will also be interviewed and featured in the Zooppa blog, have his/her video featured on the front page of the Zooppa website, and be highlighted in Zooppa’s press releases.

More information can be found here: http://zooppa.com/EndOfTheWorld.

About Zooppa

Zooppa is the world’s leading source of user-generated advertising. With a creative community of over 128,000 members, Zooppa has worked with global brands like Google, Samsung, AT&T, Nike and and agencies like BBDO, MindShare and Razorfish to produce fresh and fun creative ads. Beyond content, Zooppa’s innovative model of social crowdsourcing offers brands and agencies a cost-effective, strategic approach to engage consumers, build online word-of-mouth and gain customer insights.


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