Ikea Treats Expecting Moms Åketsam Holst has done it again. Ikea’s agency on record has produced some of the most iconic ads for the brand, including the touching “Enough,” and this delightful but seemingly pointless “Where Life Happens” ad. This time… Continue Reading
It’s been a busy 2017 for Zooppa. We’ve moved cross-country, scoured NYC for the best coffee places around, and launched a ton of projects! With over $1 million paid out in project awards and 25k new creatives who signed up to work on our 50+ projects… Continue Reading
Calling all docustyle fanatics: we’ve got another project for you! Whether you missed the deadline for Everyday Humans 2017 or just enjoy telling cool character stories, our Active Aging Stories project is right up your alley. We’ve teamed up with… Continue Reading
It’s no secret that stories have become an increasingly dominant force for advertisers. Gone are the days of product hawking with models and flashy logos a la 80s The Price Is Right. It’s swiftly been replaced by a tangled web of… Continue Reading
Tis the season for family, fun, and filmmakers. What do you get when you put all three together? Transcendental Media Group, aka Edward and Angelica Saldaña. A rad brother-sister team with over 8 years of film experience, they discovered film after pursuing… Continue Reading
YouTube has another crisis on its hands. The past year has been a firestorm of content complaints: first, racist videos from top creators like PewdiePie force video censorship for ad compliance. Not long after, brands clamored for more responsibility and transparency… Continue Reading
Turkey, Television and Travel dominate the Thanksgiving season. The American holiday has long been associated with family time and food, sparking some of the most ingenious ads of the year in preparation. While Christmas and The Super Bowl are two… Continue Reading
When Snapchat had it’s IPO in March of this year, Evan Spiegel was hopeful about the company’s direction. Instead of worrying about the platform’s growth, he wanted to “inspire creation because [they knew] a derivative of that is growth.” The company… Continue Reading
This year Dreamforce took San Francisco by storm. Museums were rented out to contain attendee overflow, some bars turned away non-conference patrons, and Michelle Obama made an appearance to chat with Salesforce CEO Mark Benioff. Looking for the most exciting… Continue Reading
[vc_row][vc_column][vc_column_text] The word influencer—like “hype,” “traction,” and “ROI”—have become dirty words in advertising conversations. They’re hard to pin down, harder to measure and sometimes impossible to act on. Influencer strategies for a fashion brand might vary wildly compared to a… Continue Reading