PRESS RELEASE: THE WEEK Celebrates 10th Anniversary of U.S. Edition with Creative Crowdsourcing Print and Video Competition

For Immediate Release

Media Contact:

Michael Burlin – mburlin@zooppa.com – 206.623.1587

Fastest growing U.S. news and opinion magazine partners with Zooppa, world’s leading source of user-generated advertising

SEATTLE, WA, Apr 5th, 2011- THE WEEK, the fastest growing news and opinion magazines in the U.S., is hosting a creative crowdsourcing print and video contest on Zooppa, the world’s leading source for user-generated advertising. The campaign celebrates THE WEEK’s 10th Anniversary of the magazine’s U.S. edition.

Highlighting this unique experience, THE WEEK is asking Zooppa’s online community of creative talent to produce print ads or video spots that capture the advantages and importance of staying informed on the world’s most intriguing stories.  THE WEEK’s “10th Anniversary” creative contest runs through May 27, 2011, offering $10,000 and 10 yearly subscriptions in total awards.  View the contest on Zooppa here.

THE WEEK offers its busy readers a weekly guide to the best of the U.S. and international media, providing “All They Need to Know About Everything That Matters.”  THE WEEK’s expert editorial staff curates the most important news and the most lucid and thoughtful opinions, clearly and concisely communicating the world’s most important stories from multiple perspectives.

“Given its role as a proven leader in a transformative media landscape, we’re very excited to be a part of THE WEEK’s 10th Anniversary,” explains Wil Merritt, CEO of Zooppa.  “Zooppa community members live on the cutting edge of media and advertising, so we expect THE WEEK’s campaign to produce some very engaging results.”

“THE WEEK is thrilled to partner with Zooppa and use its crowdsourcing approach to offer creatives a way to get involved in THE WEEK’s 10 year anniversary celebration,” said Alain Begun, Associate Publisher, Marketing at THE WEEK. “We are eager to see what imaginative ideas the members of the Zooppa community have to offer.”

For more information on THE WEEK, please visit www.theweek.com.

ABOUT ZOOPPA: Zooppa is the world’s leading source of user-generated advertising.  With an online creative community of over 100,000 members, Zooppa works with global brands including Google, Nike and Samsung and prominent ad agencies including BBDO, Razorfish and Mindshare to produce fresh and compelling creative content. Zooppa’s innovative and socially-enabled platform delivers far more than content, offering brands and their agencies a cost-effective, strategic approach for consumer engagement, online word-of-mouth and market insight. View a sample our community’s video work here.

About THE WEEK: THE WEEK is the fastest growing news and opinion magazine in America and was recently included on Adweek’s Hot List “10 Under 60” for the second consecutive year, and also on Advertising Age’s A-List. Every week, THE WEEK’s editors scour hundreds of newspapers, magazines, and Web sites, seeking out the most intriguing stories and the most thoughtful commentary—left, right, and everything in between. THE WEEK’s focus is broad: U.S. and international news, the best columns from here and abroad, business, health, science, and technology, plus books, film, the arts, consumer reviews, and leisure activities. As the online destination for THE WEEK’s readers, TheWeek.com provides continuous coverage of the day’s news with the best opinion, commentary, and analysis as it unfolds.


For Further Information Contact:

Wil Merritt, Zooppa CEO
(206) 623-1587

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